A blog for those who want a successful website & marketing

Tag Archives: website objectives

Why Your Website Needs Ongoing Strategic Updates

By Craig de Fasselle

strategic website updates graphic

Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.

Even if your site is not a news hub, you need to refresh the content regularly to keep the information relevant. Even if your products and services always stay the same, you still must focus on keeping your website content updated and effective.
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Why We Start Your Website Design With a Prototype

by Scott de Fasselle

grayscreen website prototype

Information design is the blueprint for your website–it’s the “floor plan” that includes your site’s navigation and how content is organized on site pages, and it’s the first step to executing a successful new website design. If you think about it, website design a lot like building a house. Would you worry about the color/style of the carpet, walls and counters before anything else? Or, would you review the floor plan with the builder to make sure that the home will include all of the spaces you need? With website design, this infrastructure is reviewed using a grayscreen website prototype, allowing us (the designer) and you (the client) to focus on the most important aspect of your new website: information design.

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Setting Successful Website Goals & Objectives

By Craig de Fasselle

Setting successful website goals and objectives graphic

When planning a new website, it’s understandable that many clients want to jump ahead to the “fun stuff” and brainstorm ideas for advanced features or look to other websites for ideas of digital bells and whistles. But features and graphics should not be your starting point—you should first list your goals and objectives for the site. Continue reading Setting Successful Website Goals & Objectives

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