Cutting Through “Web-Speak” – What Web Clients Should Know

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What You Should Know About IPs, Web Hosts, and Domain Registrars graphic
What You Should Know About IPs, Web Hosts, and Domain Registrars

The relationship between your IP, web host, and domain registrar can be very confusing, but a website owner must understand the role of each. Most importantly, the web client needs to have access to their domain registrar, or potentially risk the loss of your domain name! The entities are…

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Written by Craig de Fasselle

July 13th, 2010 at 6:06 pm

Posted in Web Tips

Mistake 2: Too Much On The Home Page

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Before redesign, this site had over 40 buttons and links on the home page
Before redesign, this site had over 40 buttons and links on the home page

It’s easy to fall into the trap of wanting everything on the home page. You have a lot to offer your web site visitors, but it should be carefully presented.

Think of the problem this way, you’re in Vegas; adding one more neon sign to a storefront isn’t going to make you go in. So adding one more “must-have” on the home page when there are ten or twenty things to look at won’t help.

When a web page overwhelms the visitor with options, the visitor will look at nothing or just pick the first thing that might be what they want. Rather than have visitors leave your site or guess which product/service they need, you should focus your message and present a few (3 or 4) options from which to choose.

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Written by Scott de Fasselle

July 12th, 2010 at 4:44 pm

Posted in Web Tips

LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR

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image the word witness

Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.

Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.

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Written by Scott de Fasselle

July 9th, 2010 at 11:59 am

Posted in Marketing,PR

Mistake 1: Designing the Site for the Owner

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angy boss clip art
Yes, you're the boss, but not the designer

It’s your site, and it should look the way you want it to, right? Wrong. The site should be designed for the web visitor/customer; not the boss.

Yes, you should be happy with the design, but the site isn’t supposed to sell you—it’s supposed to sell your target market. You’re already convinced of the merits of your products or services, but your market needs to be convinced.

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Written by Craig de Fasselle

July 7th, 2010 at 4:46 pm

Posted in Web Tips

Mistakes I Made on My First Site

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screen shot of first website
My first site in 1996

Before we start our series of common web mistakes, I should probably share the story of my first site. They say that experience helps us avoid mistakes, but mistakes are how we gain experience. So this is a tale of how I became “experienced!”

In 1996, after several years of building and running a handheld computing forum on AOL, I decided to apply my online “expertise” to my own manufacturing company. While I did avoid a number of still-common web design mistakes, I did make one—I designed for the owner rather than the audience.

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Written by Craig de Fasselle

July 7th, 2010 at 10:01 am

Posted in Case Histories

Four Common Web Site Mistakes – Intro

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In the past, we’ve made mistakes, and learned from them. Mistakes aren’t bad – just try to learn quickly.

“It’s important that nobody gets mad at you for screwing up,” says Lee Unkrich, director of Toy Story 3 in an article on Pixar in Wired. “We know screwups are an essential part of making something good. That’s why our goal is to screw up as fast as possible.”

So here are four common website mistakes that we’ll explore in subsequent posts:

1. Designing the site for the owner rather than the audience.

2. Too much on the home page.

3. Splash page and focusing on animations rather than good content.

4. The “ghost town” web site last updated 2006.

Written by Craig de Fasselle

July 7th, 2010 at 7:25 am

Posted in Web Tips

Design Tips Blog for Clients

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Intended for clients, this blog will make suggestions on social media, web development, content management systems, graphic design, logos and corporate ID, and marketing. We will refrain from any techno-speak–this blog will be about current and potential clients.

We hope you will find our posts helpful and thought-provoking.

Written by Craig de Fasselle

June 18th, 2010 at 4:31 pm

Posted in Design,Marketing