Keep the Social in Social Media

without comments Estimated reading time: 2 minutes

Keeping the SOCIAL in social media (icons)

It’s become a marketing mantra–you MUST have your business on Facebook, or Twitter, or LinkedIn, or…

With hundreds of millions of daily visitors, it makes perfect sense to have a presence for this growing social media audience. But it’s not like the movie Field of Dreams where you build it and they will come. Successful social media requires a major time commitment, creativity, and focusing on your audience.

After all, it’s SOCIAL media, not ads media. Social media has exploded because it’s, well, social! It’s a place to find friends and family, share interests, and networking. No one will follow your social media site if it’s content is nothing but shameless ads for your products or services.

Before you start a social media campaign, carefully consider the following:
Read the rest of this entry »

Written by Craig de Fasselle

April 23rd, 2011 at 10:57 am

Posted in Social Media

SEO: It’s about content, not keywords

without comments Estimated reading time: 3 minutes

SEO search results screen shot with No 1 ranked Blitz Media Design
The secret to search engine optimization can be summed up in three words:

Good, compelling content.

Were we to add one more word, we’d say “good, compelling text content.” What SEO factors should be considered for your site? Read the rest of this entry »

Written by Craig de Fasselle

April 1st, 2011 at 8:33 am

Posted in SEO Tips

How Often Should Your Website be Redesigned?

without comments Estimated reading time: 3 minutes

sitemap graphic

There’s no hard and fast rule as to how often to redesign a website. As web designers, we have to resist the urge to suggest “you should redesign it NOW!” 😉

While there’s no set schedule for a redesign, here are some factors you should consider in deciding when it is time to redesign your web site. Read the rest of this entry »

Written by Craig de Fasselle

March 25th, 2011 at 8:16 am

Posted in Web Tips

What to Expect of Content Management Systems

without comments Estimated reading time: 3 minutes

What to Expect of Content Management Systems
Content Manage Systems (CMS) are wonderful for making simple edits to a web site. They are neither a replacement for a web designer, nor a graphic design tool to create complex images, animations, or advanced web functions. Special features require special skills.

Computers and CMS software are not creative—they are tools where the results depend on the person using them. So what should you realistically expect from a CMS? Read the rest of this entry »

Written by Craig de Fasselle

December 4th, 2010 at 3:10 pm

Posted in Web Tips

Why Your Logo Does Not Need To Be Bigger

without comments Estimated reading time: 2 minutes

Could the logo be bigger

When designing web sites or printed pieces, clients sometimes ask us to make the logo bigger. Here’s why you shouldn’t worry about making your logo bigger.

People do not buy based on a logo. Have you hired an accountant, an electrician, or bought from an office supply company because of their logo? No. You hire and work with businesses because of the service, knowledge, price, and the other benefits that they provide to you. Read the rest of this entry »

Written by Scott de Fasselle

November 5th, 2010 at 12:13 pm

Posted in Marketing,Web Tips

Web Site Updates that Save Money

without comments Estimated reading time: 2 minutes

Sending content to your webmaster image

One of the best things about a web site is the ability to update it economically and often. Search engines favor sites that are updated frequently, and updates give visitors a reason to come back.

But are you delivering web updates in the most cost-efficient way to your webmaster? If not, you’re creating more work for yourself, and increasing the costs! Read the rest of this entry »

Written by Craig de Fasselle

October 22nd, 2010 at 5:58 pm

Posted in Web Tips

Seven Web Sites That Drive Visitors Away

without comments Estimated reading time: 3 minutes

photo of man jumping off a bridge

Remember what Mom said when you were a kid and you wanted to do something all your friends were doing? “If everyone was jumping off a bridge, would you?” Wanting your site to look or work the same as another site should come with that same warning because most websites fail to grab visitors’ attention.

So how do you know what websites you shouldn’t imitate? We’ve made a list of seven styles of sites you should never follow.
Read the rest of this entry »

Written by Scott de Fasselle

September 3rd, 2010 at 4:12 pm

Posted in Marketing,Web Tips

Avoiding SEO Hucksters, Scammers and Spammers

with one comment Estimated reading time: 2 minutes

Shell Game image (avoiding SEO hucksters article)
Odds are you’ve received more than one offer from some SEO company that noticed you’re not No. 1 on search engines, and they can help you. If you’re tempted to respond to their offer, think again. Here are three things to consider if you don’t immediately delete their email.

Read the rest of this entry »

Written by Craig de Fasselle

August 17th, 2010 at 4:10 pm

Posted in SEO Tips

How to Write Good Web Content

without comments Estimated reading time: 2 minutes

How to Write Good Web Content graphic
Good, compelling text content is the most important component of your website. It’s more important than images, videos, or animations.

Whether we write your web content, or you do it yourself, you need to state benefits quickly and succinctly. Web visitors scan text rather than read, so you only have seconds to state your case. If you can’t explain why someone should buy your products or services in a few clear sentences, it’s unlikely your website will succeed. We can write effective text for you, but you must first explain to us what makes your business better than the rest.

Here are some writing tips to get you started (we offer a white paper on writing to all clients)…

Read the rest of this entry »

Written by Craig de Fasselle

August 10th, 2010 at 2:38 pm

Posted in Web Tips

Do You Understand Twitter and Facebook Marketing?

without comments Estimated reading time: 2 minutes

Social media graphic
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.

It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.

Read the rest of this entry »

Written by Craig de Fasselle

August 2nd, 2010 at 8:41 am