Why Your Logo Does Not Need To Be Bigger

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Could the logo be bigger

When designing web sites or printed pieces, clients sometimes ask us to make the logo bigger. Here’s why you shouldn’t worry about making your logo bigger.

People do not buy based on a logo. Have you hired an accountant, an electrician, or bought from an office supply company because of their logo? No. You hire and work with businesses because of the service, knowledge, price, and the other benefits that they provide to you. Read the rest of this entry »

Written by Scott de Fasselle

November 5th, 2010 at 12:13 pm

Posted in Marketing,Web Tips

Web Site Updates that Save Money

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Sending content to your webmaster image

One of the best things about a web site is the ability to update it economically and often. Search engines favor sites that are updated frequently, and updates give visitors a reason to come back.

But are you delivering web updates in the most cost-efficient way to your webmaster? If not, you’re creating more work for yourself, and increasing the costs! Read the rest of this entry »

Written by Craig de Fasselle

October 22nd, 2010 at 5:58 pm

Posted in Web Tips

Seven Web Sites That Drive Visitors Away

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photo of man jumping off a bridge

Remember what Mom said when you were a kid and you wanted to do something all your friends were doing? “If everyone was jumping off a bridge, would you?” Wanting your site to look or work the same as another site should come with that same warning because most websites fail to grab visitors’ attention.

So how do you know what websites you shouldn’t imitate? We’ve made a list of seven styles of sites you should never follow.
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Written by Scott de Fasselle

September 3rd, 2010 at 4:12 pm

Posted in Marketing,Web Tips

Avoiding SEO Hucksters, Scammers and Spammers

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Shell Game image (avoiding SEO hucksters article)
Odds are you’ve received more than one offer from some SEO company that noticed you’re not No. 1 on search engines, and they can help you. If you’re tempted to respond to their offer, think again. Here are three things to consider if you don’t immediately delete their email.

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Written by Craig de Fasselle

August 17th, 2010 at 4:10 pm

Posted in SEO Tips

How to Write Good Web Content

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How to Write Good Web Content graphic
Good, compelling text content is the most important component of your website. It’s more important than images, videos, or animations.

Whether we write your web content, or you do it yourself, you need to state benefits quickly and succinctly. Web visitors scan text rather than read, so you only have seconds to state your case. If you can’t explain why someone should buy your products or services in a few clear sentences, it’s unlikely your website will succeed. We can write effective text for you, but you must first explain to us what makes your business better than the rest.

Here are some writing tips to get you started (we offer a white paper on writing to all clients)…

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Written by Craig de Fasselle

August 10th, 2010 at 2:38 pm

Posted in Web Tips

Do You Understand Twitter and Facebook Marketing?

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Social media graphic
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.

It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.

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Written by Craig de Fasselle

August 2nd, 2010 at 8:41 am

DIY Site Builders – Why Cheap is Expensive

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Burning money, why the cheap is expensive imageYou’ve probably seen the commercial from a certain accounting software firm that offers a free website builder (does that mean you hire a web designer to do your taxes). Others offer similar site builders, too. Why hire a web designer, right?

IF you’re building a personal site for family and friends, these site builders are fine. But if you need a website that will create new business for your company, or support for your charity, a “free” site builder is likely to prove the adage “The cheap ends up expensive.”

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Written by Craig de Fasselle

July 28th, 2010 at 3:58 pm

Posted in Web Tips

Mistake 4: The ghost town web site

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ghost town photo

Everyone has come across a “ghost town” web site — that’s the site where the “latest news” is two years old.  It tells visitors that the lights are on but no one is home, and worst of all it raises questions, such as “Do they still provide this product or service?,” “Is there something better that they now offer that’s not on the site?,” or “Are they even in business?” Clearly this isn’t the best first impression and can deter future customers.

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Written by Scott de Fasselle

July 26th, 2010 at 5:24 pm

Posted in Web Tips

Blogging – Good Idea or Bad Idea?

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Blogging graphic - mouse and RSS feed icon
If you aren’t blogging already, someone has probably told you that you should. But is blogging truly for you and your organization?

Blogging can be an effective tool in keeping readers engaged, and help increase traffic to your web site in some cases. However, it’s not a magic bullet–successful blogging takes careful planning, quality content, and posting new material regularly on an ongoing basis. If you’re not willing or able to do those three things, blogging is a bad idea for you.

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Written by Craig de Fasselle

July 20th, 2010 at 5:33 pm

Posted in Social Media

Mistake 3: Splash Pages, All Sizzle, No Steak

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Meaningless Splash Page graphic
A splash page is an introductory page to a web site that rarely provides useful content, instead featuring eye-candy or Flash animations. Designers may use them to show off artistic skills, and site owners think they attract attention or look cool. But site visitors can’t stand them because they take a long time to load, and usually provide no navigation option other than “Enter the Site.”

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Written by Craig de Fasselle

July 17th, 2010 at 1:50 pm

Posted in Web Tips