How to Write Good Web Content

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How to Write Good Web Content graphic
Good, compelling text content is the most important component of your website. It’s more important than images, videos, or animations.

Whether we write your web content, or you do it yourself, you need to state benefits quickly and succinctly. Web visitors scan text rather than read, so you only have seconds to state your case. If you can’t explain why someone should buy your products or services in a few clear sentences, it’s unlikely your website will succeed. We can write effective text for you, but you must first explain to us what makes your business better than the rest.

Here are some writing tips to get you started (we offer a white paper on writing to all clients)…

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Written by Craig de Fasselle

August 10th, 2010 at 2:38 pm

Posted in Web Tips

Do You Understand Twitter and Facebook Marketing?

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Social media graphic
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.

It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.

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Written by Craig de Fasselle

August 2nd, 2010 at 8:41 am

DIY Site Builders – Why Cheap is Expensive

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Burning money, why the cheap is expensive imageYou’ve probably seen the commercial from a certain accounting software firm that offers a free website builder (does that mean you hire a web designer to do your taxes). Others offer similar site builders, too. Why hire a web designer, right?

IF you’re building a personal site for family and friends, these site builders are fine. But if you need a website that will create new business for your company, or support for your charity, a “free” site builder is likely to prove the adage “The cheap ends up expensive.”

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Written by Craig de Fasselle

July 28th, 2010 at 3:58 pm

Posted in Web Tips

Mistake 4: The ghost town web site

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ghost town photo

Everyone has come across a “ghost town” web site — that’s the site where the “latest news” is two years old.  It tells visitors that the lights are on but no one is home, and worst of all it raises questions, such as “Do they still provide this product or service?,” “Is there something better that they now offer that’s not on the site?,” or “Are they even in business?” Clearly this isn’t the best first impression and can deter future customers.

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Written by Scott de Fasselle

July 26th, 2010 at 5:24 pm

Posted in Web Tips

Blogging – Good Idea or Bad Idea?

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Blogging graphic - mouse and RSS feed icon
If you aren’t blogging already, someone has probably told you that you should. But is blogging truly for you and your organization?

Blogging can be an effective tool in keeping readers engaged, and help increase traffic to your web site in some cases. However, it’s not a magic bullet–successful blogging takes careful planning, quality content, and posting new material regularly on an ongoing basis. If you’re not willing or able to do those three things, blogging is a bad idea for you.

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Written by Craig de Fasselle

July 20th, 2010 at 5:33 pm

Posted in Social Media

Mistake 3: Splash Pages, All Sizzle, No Steak

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Meaningless Splash Page graphic
A splash page is an introductory page to a web site that rarely provides useful content, instead featuring eye-candy or Flash animations. Designers may use them to show off artistic skills, and site owners think they attract attention or look cool. But site visitors can’t stand them because they take a long time to load, and usually provide no navigation option other than “Enter the Site.”

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Written by Craig de Fasselle

July 17th, 2010 at 1:50 pm

Posted in Web Tips

Don’t Make it Hard to Buy

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Frustrated E-commerce Site VisitorImagine going into a grocery store to buy a loaf of bread. Before you can grab the bread, the store makes you look at other products first. Then, before you can check out, they ask you for your name, address, phone, e-mail, and want you to register a user name and password. Ridiculous, of course…

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Written by Craig de Fasselle

July 15th, 2010 at 4:40 pm

Posted in Web Tips

Cutting Through “Web-Speak” – What Web Clients Should Know

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What You Should Know About IPs, Web Hosts, and Domain Registrars graphic
What You Should Know About IPs, Web Hosts, and Domain Registrars

The relationship between your IP, web host, and domain registrar can be very confusing, but a website owner must understand the role of each. Most importantly, the web client needs to have access to their domain registrar, or potentially risk the loss of your domain name! The entities are…

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Written by Craig de Fasselle

July 13th, 2010 at 6:06 pm

Posted in Web Tips

Mistake 2: Too Much On The Home Page

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Before redesign, this site had over 40 buttons and links on the home page
Before redesign, this site had over 40 buttons and links on the home page

It’s easy to fall into the trap of wanting everything on the home page. You have a lot to offer your web site visitors, but it should be carefully presented.

Think of the problem this way, you’re in Vegas; adding one more neon sign to a storefront isn’t going to make you go in. So adding one more “must-have” on the home page when there are ten or twenty things to look at won’t help.

When a web page overwhelms the visitor with options, the visitor will look at nothing or just pick the first thing that might be what they want. Rather than have visitors leave your site or guess which product/service they need, you should focus your message and present a few (3 or 4) options from which to choose.

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Written by Scott de Fasselle

July 12th, 2010 at 4:44 pm

Posted in Web Tips

LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR

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image the word witness

Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.

Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.

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Written by Scott de Fasselle

July 9th, 2010 at 11:59 am

Posted in Marketing,PR