Responsive Website – The Cobbler’s Child Gets New Shoes

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By Craig de Fasselle

flat_apple_devices_mockup_BMD
After years of telling clients they should have a responsive website, Blitz Media Design has finally practiced what we preach with this launch of our own mobile-friendly site.

The old platitude “the cobbler’s children have no shoes” is a common saying among designers and other professionals. Many of us are too busy to practice what we preach within our own fields–that’s been true of Blitz until now. Read the rest of this entry »

Written by Craig de Fasselle

April 29th, 2014 at 4:09 pm

Making Design by Committee Work

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By Craig de Fasselle

We’ve all heard the old line that a camel is a horse designed by committee. Truth be told, designers would rather not deal with committees, and this post was initially heading in a “why you should avoid it” direction. Why—this classic YouTube video is a great example of how design by committee can go horribly wrong.

designing-stop-sign-th
Designing the Stop Sign

But since it’s a fact of life for designers, is there a way to make design by committee work? It’s understandable that organizations want to empower their people and seek their involvement. Designers want to encourage client feedback, and we want our clients to be pleased with the result. Read the rest of this entry »

Written by Craig de Fasselle

March 13th, 2014 at 5:43 pm

Posted in Design

Five Reasons You Need a Responsive Website

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Responsive Sites Adapt to the Viewing Screen Size

By Craig de Fasselle

Responsive website design is the practice of creating a single site that adapts automatically to the screen size of the viewing device. So whether your site is viewed on a 30″ wide computer monitor or an iPhone, it will remain easy-to-use and deliver your marketing message, while looking great.

Here are five reasons why you need to make your website responsive: Read the rest of this entry »

Written by Craig de Fasselle

October 7th, 2013 at 5:00 pm

Posted in Web Tips

Solutions Solve Nothing in Marketing

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A "solution" does not explain your product or service
A “solution” does not explain your product or service

By Craig de Fasselle

Unless you’re a chemist or mathematician, you shouldn’t use the word solution in your marketing. It’s not an effective sales term–it’s overused market speak.

Read the rest of this entry »

Written by Craig de Fasselle

July 30th, 2013 at 10:03 am

Posted in Marketing

The Web Design Project – Who Does What?

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The Web Design Project - Who Does What graphicTruly successful web design projects are a collaboration of your product/services expertise with our design and usability expertise.

As The Client, trying to find a template or create your own design using PowerPoint won’t help us as much as providing information on your organization’s strengths and specific goals for the website. Successful web projects tend to break down to the following division of responsibilities: Read the rest of this entry »

Written by Craig de Fasselle

June 13th, 2013 at 10:24 am

Posted in Design,Web Tips

Why Search Engine Marketing is Better for Small Business Than Social Media

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Why SEO is better than Social Media for small business
SEO Trumps Social Media for Most Small Businesses

While they are not mutually exclusive, many small businesses are making a mistake by emphasizing social media versus search engine marketing (SEM for fans of acronyms). True, Fortune 500 companies are pushing social media to engage people, but they already have the brand recognition and resources for an effective social media campaign. If you’re a small business, odds are your priority is to get new customers.

Here are three reasons why search engine marketing trumps social media:

Read the rest of this entry »

Written by Craig de Fasselle

March 8th, 2013 at 6:19 pm

The purpose of logos

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the purpose of a logo is to identify

A logo’s purpose is to visually identify a company.

For example, think of Target, Nike, and Apple. Their logos instantly come to mind. All three companies have successfully created strong logos that represent their companies. Read the rest of this entry »

Written by Scott de Fasselle

January 18th, 2013 at 6:30 pm

Posted in Design,Logos,Marketing

More Than Ever, Search Rank is About Written Content

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written content photoAs we’ve pointed out before in this blog, search rank is about written content. Obsessing over keyword phrases or ways to artificially gain position in search is a waste of time that is more likely to do harm than good.

Here’s a summary of how Google assesses content for search rank quality: Read the rest of this entry »

Written by Craig de Fasselle

February 29th, 2012 at 9:33 am

Posted in SEO Tips

Should Your Website be Mobile Friendly?

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Responsive design web site that works on desktop, tablet and smartphone
With the introduction of the iPhone and iPad, there has been a rapid proliferation of smart phones and tablets in recent years. As of October 2011, according to comScore research, seven percent of all web traffic in the USA was from these handheld devices. Many predict handheld browsing will dominate within the next few years.

So what makes a mobile-friendly site, and does your site need to be “mobilized?” Read the rest of this entry »

Written by Craig de Fasselle

January 20th, 2012 at 6:34 pm

Posted in Marketing,Web Tips

SEO – Probably Not What You Think

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If a site isn't in Google, does it exist graphic
If a site isn't in Google, does it exist?

If you think SEO is just about hidden code, keywords, and link campaigns, think again. We’ve said it before, but it bears repeating:

The “secret” to SEO is good, compelling text content. As a site owner, that’s what you should focus on, and let professionals like us help with the rest. So what are the most important SEO Factors?

Read the rest of this entry »

Written by Craig de Fasselle

June 29th, 2011 at 4:06 pm

Posted in SEO Tips