Why Search Engine Marketing is Better for Small Business Than Social Media

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Why SEO is better than Social Media for small business
SEO Trumps Social Media for Most Small Businesses

While they are not mutually exclusive, many small businesses are making a mistake by emphasizing social media versus search engine marketing (SEM for fans of acronyms). True, Fortune 500 companies are pushing social media to engage people, but they already have the brand recognition and resources for an effective social media campaign. If you’re a small business, odds are your priority is to get new customers.

Here are three reasons why search engine marketing trumps social media:

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Written by Craig de Fasselle

March 8th, 2013 at 6:19 pm

The purpose of logos

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the purpose of a logo is to identify

A logo’s purpose is to visually identify a company.

For example, think of Target, Nike, and Apple. Their logos instantly come to mind. All three companies have successfully created strong logos that represent their companies. Read the rest of this entry »

Written by Scott de Fasselle

January 18th, 2013 at 6:30 pm

Posted in Design,Logos,Marketing

More Than Ever, Search Rank is About Written Content

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written content photoAs we’ve pointed out before in this blog, search rank is about written content. Obsessing over keyword phrases or ways to artificially gain position in search is a waste of time that is more likely to do harm than good.

Here’s a summary of how Google assesses content for search rank quality: Read the rest of this entry »

Written by Craig de Fasselle

February 29th, 2012 at 9:33 am

Posted in SEO Tips

Should Your Website be Mobile Friendly?

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Responsive design web site that works on desktop, tablet and smartphone
With the introduction of the iPhone and iPad, there has been a rapid proliferation of smart phones and tablets in recent years. As of October 2011, according to comScore research, seven percent of all web traffic in the USA was from these handheld devices. Many predict handheld browsing will dominate within the next few years.

So what makes a mobile-friendly site, and does your site need to be “mobilized?” Read the rest of this entry »

Written by Craig de Fasselle

January 20th, 2012 at 6:34 pm

Posted in Marketing,Web Tips

SEO – Probably Not What You Think

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If a site isn't in Google, does it exist graphic
If a site isn't in Google, does it exist?

If you think SEO is just about hidden code, keywords, and link campaigns, think again. We’ve said it before, but it bears repeating:

The “secret” to SEO is good, compelling text content. As a site owner, that’s what you should focus on, and let professionals like us help with the rest. So what are the most important SEO Factors?

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Written by Craig de Fasselle

June 29th, 2011 at 4:06 pm

Posted in SEO Tips

Keep the Social in Social Media

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Keeping the SOCIAL in social media (icons)

It’s become a marketing mantra–you MUST have your business on Facebook, or Twitter, or LinkedIn, or…

With hundreds of millions of daily visitors, it makes perfect sense to have a presence for this growing social media audience. But it’s not like the movie Field of Dreams where you build it and they will come. Successful social media requires a major time commitment, creativity, and focusing on your audience.

After all, it’s SOCIAL media, not ads media. Social media has exploded because it’s, well, social! It’s a place to find friends and family, share interests, and networking. No one will follow your social media site if it’s content is nothing but shameless ads for your products or services.

Before you start a social media campaign, carefully consider the following:
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Written by Craig de Fasselle

April 23rd, 2011 at 10:57 am

Posted in Social Media

SEO: It’s about content, not keywords

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SEO search results screen shot with No 1 ranked Blitz Media Design
The secret to search engine optimization can be summed up in three words:

Good, compelling content.

Were we to add one more word, we’d say “good, compelling text content.” What SEO factors should be considered for your site? Read the rest of this entry »

Written by Craig de Fasselle

April 1st, 2011 at 8:33 am

Posted in SEO Tips

How Often Should Your Website be Redesigned?

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sitemap graphic

There’s no hard and fast rule as to how often to redesign a website. As web designers, we have to resist the urge to suggest “you should redesign it NOW!” 😉

While there’s no set schedule for a redesign, here are some factors you should consider in deciding when it is time to redesign your web site. Read the rest of this entry »

Written by Craig de Fasselle

March 25th, 2011 at 8:16 am

Posted in Web Tips

What to Expect of Content Management Systems

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What to Expect of Content Management Systems
Content Manage Systems (CMS) are wonderful for making simple edits to a web site. They are neither a replacement for a web designer, nor a graphic design tool to create complex images, animations, or advanced web functions. Special features require special skills.

Computers and CMS software are not creative—they are tools where the results depend on the person using them. So what should you realistically expect from a CMS? Read the rest of this entry »

Written by Craig de Fasselle

December 4th, 2010 at 3:10 pm

Posted in Web Tips

Why Your Logo Does Not Need To Be Bigger

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Could the logo be bigger

When designing web sites or printed pieces, clients sometimes ask us to make the logo bigger. Here’s why you shouldn’t worry about making your logo bigger.

People do not buy based on a logo. Have you hired an accountant, an electrician, or bought from an office supply company because of their logo? No. You hire and work with businesses because of the service, knowledge, price, and the other benefits that they provide to you. Read the rest of this entry »

Written by Scott de Fasselle

November 5th, 2010 at 12:13 pm

Posted in Marketing,Web Tips