SEO Myths and Facts

without comments Estimated reading time: 3 minutes

By Craig de Fasselle
seo-myths
Once upon a time, SEO was all about keyword stuffing, landing pages, submitting your site monthly to searches, and trying to stay ahead of every search engine algorithm change. Then SEO transitioned into link building, obsessing over keyword-optimized content, and trying to trick search engines into ranking your site above the rest.

SEO is far from dead, but it has changed–and it’s probably a lot different than what you think. Read the rest of this entry »

Written by Craig de Fasselle

August 18th, 2014 at 10:49 am

Posted in SEO Tips

“Focus on legibility over fancy technology or marketing copy”

without comments Estimated reading time: 1 minute

Paul Boag’s “Focus on legibility over fancy technology or marketing copy” provides excellent advice on how to make text more legible and easier to understand.

At the end Paul hits on what so many people overlook:
“We are all constantly seeking to improve the effectiveness of our websites, and there are no shortage of companies out there willing to sell you an expensive piece of technology or impressive sounding marketing campaign to help. But before you next spend money on your website stop and ask yourself whether the basics are all as optimised as they could be. Improving legibility is cheap to do and is often just as effective as investing in new technology or commissioning an expensive ad agency.”

Written by Scott de Fasselle

August 14th, 2014 at 5:02 pm

Posted in Web Content,Web Tips

Website Maintenance: Do I Need or Want a CMS

without comments Estimated reading time: 4 minutes

By Craig de Fasselle

Screen shot of CMS tool

Content Management Systems (CMS) continue to evolve with the intent of making website maintenance easier and less expensive. Sounds like the perfect tool for simplifying web updates, right? The decision to use a CMS might seem like a no-brainer, but don’t kick your web developer to the curb just yet! CMS comes with limitations, and its success depends on your website update needs. Read the rest of this entry »

Written by Craig de Fasselle

July 31st, 2014 at 9:15 am

Posted in Web Content

Content Matters: Planning Site Updates will Boost Profitability

without comments Estimated reading time: 5 minutes

by Scott de Fasselle
email request from boss
“We need this content added to the website ASAP!”

Does this urgent website update request sound familiar? If you’re the one responsible for managing website content updates at your company, you probably receive daily notices like this in your inbox. Read the rest of this entry »

Written by Scott de Fasselle

July 28th, 2014 at 12:41 pm

Posted in Web Content

Tagged with

Why Your Website Needs Ongoing Strategic Updates

without comments Estimated reading time: 7 minutes

By Craig de Fasselle

strategic website updates graphic

Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.

Even if your site is not a news hub, you need to refresh the content regularly to keep the information relevant. Even if your products and services always stay the same, you still must focus on keeping your website content updated and effective.
Read the rest of this entry »

Written by Craig de Fasselle

July 16th, 2014 at 2:57 pm

Who’s Finding You Online—and Are Internet Filter Bubbles Busting Your Search Results?

with one comment Estimated reading time: 6 minutes

by Scott de Fasselle
circle surround the words filter bubble

Don’t you love it when you find exactly what you were searching for—when the results are so personalized, it’s as if Google has been hanging out in your brain waiting for you to ask the question: What’s the closest Thai restaurant? Who’s the best plumber? Where can I find a web designer that will boost my search engine ranking. (Sorry, couldn’t resist…) Read the rest of this entry »

Written by Scott de Fasselle

June 27th, 2014 at 3:10 pm

Web Stats That Matter – Using the Right Numbers

with one comment Estimated reading time: 8 minutes

By Craig de Fasselle
In-page web stats image

Tracking website statistics can be overwhelming no matter what program you use: AWStats from your web host, the free Google Analytics, or paid alternatives. There are many reports available, and it’s important that you monitor the web stats that matter most to achieving your goals. Read the rest of this entry »

Written by Craig de Fasselle

June 12th, 2014 at 2:56 pm

Posted in SEO Tips,Web Tips

How to Benchmark Website Success

without comments Estimated reading time: 5 minutes

By Craig de Fasselle

Benchmark website success graphic

Your site is live, but who’s visiting and are they doing what you want? Last month, we offered suggestions on Setting Successful Website Goals & Objectives before starting your new site design. But what are the best ways to measure your new website’s success once it goes live? Read the rest of this entry »

Written by Craig de Fasselle

June 6th, 2014 at 1:50 pm

Posted in Web Tips

Why We Start Your Website Design With a Prototype

without comments Estimated reading time: 4 minutes

by Scott de Fasselle

grayscreen website prototype

Information design is the blueprint for your website–it’s the “floor plan” that includes your site’s navigation and how content is organized on site pages, and it’s the first step to executing a successful new website design. If you think about it, website design a lot like building a house. Would you worry about the color/style of the carpet, walls and counters before anything else? Or, would you review the floor plan with the builder to make sure that the home will include all of the spaces you need? With website design, this infrastructure is reviewed using a grayscreen website prototype, allowing us (the designer) and you (the client) to focus on the most important aspect of your new website: information design.

Read the rest of this entry »

Written by Scott de Fasselle

May 30th, 2014 at 5:15 pm

Why a Copywriter Will Boost Your Bottom Line

with one comment Estimated reading time: 5 minutes

By Craig de Fasselle
copywriter boost your bottom line graphic

Unless you’re one of those rare individuals who has plenty of time, loves to write, and excels in written communication, you should hire a copywriter for your website. You expect people to choose your organization over the competition because of your expertise—so, you should do the same when it comes to copywriting. Read the rest of this entry »

Written by Craig de Fasselle

May 21st, 2014 at 3:35 pm

Posted in Web Tips

Tagged with , ,