“Don’t Treat Your Home Page Like a Messy Desk”

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papers scattered and stacked on a desk

Please take 3 minutes to read this on Medium.com

Written by Scott de Fasselle

October 22nd, 2014 at 11:51 am

Posted in Web Content,Web Tips

Web Content: It’s All About THEM (Not You)

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What’s everyone’s favorite topic?
Themselves.

I don’t mean that in an egotistical or narcissistic way, but it’s the truth and here’s why… Read the rest of this entry »

Written by Scott de Fasselle

September 16th, 2014 at 11:21 am

Posted in Web Content

Twitter Analytics Now Available to Everyone

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How many people are clicking the link in your tweets?

Now Twitter Analytics has the answer and stats on every tweet including:

  • Impression – number of times users saw the tweet;
  • User profile clicks – number of profile clicks from the tweet;
  • Follows – number of times users follow you directly from the tweet;
  • & favorites, retweets, and replies.

 

Written by Scott de Fasselle

August 28th, 2014 at 12:15 pm

SEO Myths and Facts

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By Craig de Fasselle
seo-myths
Once upon a time, SEO was all about keyword stuffing, landing pages, submitting your site monthly to searches, and trying to stay ahead of every search engine algorithm change. Then SEO transitioned into link building, obsessing over keyword-optimized content, and trying to trick search engines into ranking your site above the rest.

SEO is far from dead, but it has changed–and it’s probably a lot different than what you think. Read the rest of this entry »

Written by Craig de Fasselle

August 18th, 2014 at 10:49 am

Posted in SEO Tips

“Focus on legibility over fancy technology or marketing copy”

without comments Estimated reading time: 1 minute

Paul Boag’s “Focus on legibility over fancy technology or marketing copy” provides excellent advice on how to make text more legible and easier to understand.

At the end Paul hits on what so many people overlook:
“We are all constantly seeking to improve the effectiveness of our websites, and there are no shortage of companies out there willing to sell you an expensive piece of technology or impressive sounding marketing campaign to help. But before you next spend money on your website stop and ask yourself whether the basics are all as optimised as they could be. Improving legibility is cheap to do and is often just as effective as investing in new technology or commissioning an expensive ad agency.”

Written by Scott de Fasselle

August 14th, 2014 at 5:02 pm

Posted in Web Content,Web Tips

Website Maintenance: Do I Need or Want a CMS

without comments Estimated reading time: 4 minutes

By Craig de Fasselle

Screen shot of CMS tool

Content Management Systems (CMS) continue to evolve with the intent of making website maintenance easier and less expensive. Sounds like the perfect tool for simplifying web updates, right? The decision to use a CMS might seem like a no-brainer, but don’t kick your web developer to the curb just yet! CMS comes with limitations, and its success depends on your website update needs. Read the rest of this entry »

Written by Craig de Fasselle

July 31st, 2014 at 9:15 am

Posted in Web Content

Content Matters: Planning Site Updates will Boost Profitability

without comments Estimated reading time: 5 minutes

by Scott de Fasselle
email request from boss
“We need this content added to the website ASAP!”

Does this urgent website update request sound familiar? If you’re the one responsible for managing website content updates at your company, you probably receive daily notices like this in your inbox. Read the rest of this entry »

Written by Scott de Fasselle

July 28th, 2014 at 12:41 pm

Posted in Web Content

Tagged with

Why Your Website Needs Ongoing Strategic Updates

without comments Estimated reading time: 7 minutes

By Craig de Fasselle

strategic website updates graphic

Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.

Even if your site is not a news hub, you need to refresh the content regularly to keep the information relevant. Even if your products and services always stay the same, you still must focus on keeping your website content updated and effective.
Read the rest of this entry »

Written by Craig de Fasselle

July 16th, 2014 at 2:57 pm

Who’s Finding You Online—and Are Internet Filter Bubbles Busting Your Search Results?

with one comment Estimated reading time: 6 minutes

by Scott de Fasselle
circle surround the words filter bubble

Don’t you love it when you find exactly what you were searching for—when the results are so personalized, it’s as if Google has been hanging out in your brain waiting for you to ask the question: What’s the closest Thai restaurant? Who’s the best plumber? Where can I find a web designer that will boost my search engine ranking. (Sorry, couldn’t resist…) Read the rest of this entry »

Written by Scott de Fasselle

June 27th, 2014 at 3:10 pm

Web Stats That Matter – Using the Right Numbers

with one comment Estimated reading time: 8 minutes

By Craig de Fasselle
In-page web stats image

Tracking website statistics can be overwhelming no matter what program you use: AWStats from your web host, the free Google Analytics, or paid alternatives. There are many reports available, and it’s important that you monitor the web stats that matter most to achieving your goals. Read the rest of this entry »

Written by Craig de Fasselle

June 12th, 2014 at 2:56 pm

Posted in SEO Tips,Web Tips