You Do Not Need a Website

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do-not-want-website

What?! We know, you’re reading the headline again and wondering, “Did they make a typo? Did someone hack the blog?” Surely, we don’t mean that your business does not need a website—because we are in the web marketing business, after all.

But we’re serious. You do not need a website.

(Take a deep breath.)

What you do need is an effective online business. Believe us, there’s a difference. Read the rest of this entry »

Written by Craig de Fasselle

March 30th, 2016 at 9:40 am

Attract Skilled Manufacturing Employees with Marketing

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attract skilled manufacturing employees with marketing

“We can’t find the employees we need.”

We’ve updated this post… Read Here!

Written by Craig de Fasselle

October 22nd, 2015 at 11:53 am

My Journey from Shop Floor to Marketing/Design

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Scott de Fasselle
Scott de Fasselle

You learn business lessons early on when you grow up in a family operation, and when you have an opportunity to work for an entrepreneur. You get the sort of education that college courses, seminars and books don’t teach—the hard knocks stuff, the hands-on work that ultimately creates a foundation for your career. Experiences in two completely different work lives—at Dad’s manufacturing company and a marketing communications firm—shaped who I am today as a business owner and designer.

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Written by Scott de Fasselle

September 9th, 2015 at 4:32 pm

Posted in About Us

A Journey from Manufacturing to Website Design & Marketing

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Dr. Flow* was part of my first manufacturing website and interactive presentation. He was based on one of our best sales reps.
Dr. Flow* was part of my first manufacturing website and interactive presentation. He was based on one of our best sales reps.

Like most web designers, I used to be an engineer and own a manufacturing company. Okay, it wasn’t a traditional path, but it has proven helpful, particularly for our industrial clients.

Read the rest of this entry »

Written by Craig de Fasselle

June 15th, 2015 at 8:26 pm

Posted in About Us

How One Tweet Far Exceeded My Expectations

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by Scott de Fasselle
Kirtland Hornets football championship graphic

A well-timed graphic with a specific audience can produce results.

On Friday, December 5th, 2014, the Kirtland Hornets were playing in their fourth consecutive state championship game. Since I went to high school there (years ago), and have a passion for sports, I knew I wanted to design something to honor the school and my old hometown.
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Written by Scott de Fasselle

May 26th, 2015 at 10:32 am

“The Number One Mistake Everybody Makes on Twitter” [Gary Vaynerchuk]

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I highly recommend taking 5-minutes to look through Gary Vaynerchuk’s SlideShare. (And yes, I made this mistake when I first started using Twitter. #oops)

Written by Scott de Fasselle

May 20th, 2015 at 10:22 am

Posted in Social Media

Grow Your Twitter Universe With Followers Who Matter

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by Scott de Fasselle
graph showing growth of Twitter followers over time
Everyone wants more Twitter followers, and watching that number seems to indicate success at using this social media platform. But that assumption is wrong, and you’re about to read why.
Read the rest of this entry »

Written by Scott de Fasselle

May 18th, 2015 at 10:04 am

Posted in Social Media

To Get Started On Twitter—Just Listen!

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By Scott de Fasselle
Twitter logo near a woman's ear
When people start using a social media platform, they frequently worry about what they don’t understand. So when beginning with Twitter, it’s easy to worry about how to get followers, favorites, retweets and so on. Then there’s the big question: What do I talk about on Twitter, anyway? (Will people really care?) When we get bogged down with these issues, it’s easy to miss the bigger picture.
Read the rest of this entry »

Written by Scott de Fasselle

May 13th, 2015 at 11:59 am

Posted in Social Media

“When Is The Best Time To Publish A Blog Post?” [CoSchedule Blog]

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The CoSchedule Blog article reviews 6 different studies to help you decide when to publish your blog post.

Generally, I’m not a big fan of these types of posts; however the first infographic in the article immediately presents the pros with the frequently ignored cons.

Posting during HIGH-activity hours:
Pro: More visitors.
Con: Content gets buried by other posts. Loses prominence due to noise.

Posting during LOW-activity hours:
Pro: Less noise. More prominence.
Con: Fewer visitors.

Written by Scott de Fasselle

December 16th, 2014 at 5:46 pm

Posted in Social Media

Where Google Search is Going in 2015

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To help you understand changes in search engine optimization that are coming in 2015, I’ve summarized Expert Insights On The Future Of SEO, Part 1 from Search Engine Land. The article is long, and unless your very into SEO, it will be boring. So here’s a brief and non-technical review of critical things to know about SEO for 2015.
Read the rest of this entry »

Written by Scott de Fasselle

December 10th, 2014 at 1:02 pm

Posted in SEO Tips