How One Tweet Far Exceeded My Expectations

without comments Estimated reading time: 3 minutes

by Scott de Fasselle
Kirtland Hornets football championship graphic

A well-timed graphic with a specific audience can produce results.

On Friday, December 5th, 2014, the Kirtland Hornets were playing in their fourth consecutive state championship game. Since I went to high school there (years ago), and have a passion for sports, I knew I wanted to design something to honor the school and my old hometown.
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Written by Scott de Fasselle

May 26th, 2015 at 10:32 am

“The Number One Mistake Everybody Makes on Twitter” [Gary Vaynerchuk]

without comments Estimated reading time: 0 minutes Less than a minute

I highly recommend taking 5-minutes to look through Gary Vaynerchuk’s SlideShare. (And yes, I made this mistake when I first started using Twitter. #oops)

Written by Scott de Fasselle

May 20th, 2015 at 10:22 am

Posted in Social Media

Grow Your Twitter Universe With Followers Who Matter

with one comment Estimated reading time: 4 minutes

by Scott de Fasselle
graph showing growth of Twitter followers over time
Everyone wants more Twitter followers, and watching that number seems to indicate success at using this social media platform. But that assumption is wrong, and you’re about to read why.
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Written by Scott de Fasselle

May 18th, 2015 at 10:04 am

Posted in Social Media

To Get Started On Twitter—Just Listen!

with one comment Estimated reading time: 2 minutes

By Scott de Fasselle
Twitter logo near a woman's ear
When people start using a social media platform, they frequently worry about what they don’t understand. So when beginning with Twitter, it’s easy to worry about how to get followers, favorites, retweets and so on. Then there’s the big question: What do I talk about on Twitter, anyway? (Will people really care?) When we get bogged down with these issues, it’s easy to miss the bigger picture.
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Written by Scott de Fasselle

May 13th, 2015 at 11:59 am

Posted in Social Media

“When Is The Best Time To Publish A Blog Post?” [CoSchedule Blog]

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The CoSchedule Blog article reviews 6 different studies to help you decide when to publish your blog post.

Generally, I’m not a big fan of these types of posts; however the first infographic in the article immediately presents the pros with the frequently ignored cons.

Posting during HIGH-activity hours:
Pro: More visitors.
Con: Content gets buried by other posts. Loses prominence due to noise.

Posting during LOW-activity hours:
Pro: Less noise. More prominence.
Con: Fewer visitors.

Written by Scott de Fasselle

December 16th, 2014 at 5:46 pm

Posted in Social Media

Where Google Search is Going in 2015

without comments Estimated reading time: 1 minute

To help you understand changes in search engine optimization that are coming in 2015, I’ve summarized Expert Insights On The Future Of SEO, Part 1 from Search Engine Land. The article is long, and unless your very into SEO, it will be boring. So here’s a brief and non-technical review of critical things to know about SEO for 2015.
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Written by Scott de Fasselle

December 10th, 2014 at 1:02 pm

Posted in SEO Tips

Why is spam so hard to stop?

without comments Estimated reading time: 5 minutes

By Craig de Fasselle

spam-robot

Not a week goes by without someone asking “Can’t you stop all this spam?” If I could stop all spam, I’d be typing this from a private island!

Believe it or not, if we host your email, we’re already rejecting about 70 percent of the junk coming your way. So why does so much still slip through?

There are four basic categories of fighting spam… none are perfect.

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Written by Craig de Fasselle

December 5th, 2014 at 11:41 am

Posted in Internet Help

“Don’t Treat Your Home Page Like a Messy Desk”

without comments Estimated reading time: 0 minutes Less than a minute

papers scattered and stacked on a desk

Please take 3 minutes to read this on Medium.com

Written by Scott de Fasselle

October 22nd, 2014 at 11:51 am

Posted in Web Content,Web Tips

Web Content: It’s All About THEM (Not You)

without comments Estimated reading time: 3 minutes

What’s everyone’s favorite topic?
Themselves.

I don’t mean that in an egotistical or narcissistic way, but it’s the truth and here’s why… Read the rest of this entry »

Written by Scott de Fasselle

September 16th, 2014 at 11:21 am

Posted in Web Content

Twitter Analytics Now Available to Everyone

without comments Estimated reading time: 0 minutes Less than a minute

How many people are clicking the link in your tweets?

Now Twitter Analytics has the answer and stats on every tweet including:

  • Impression – number of times users saw the tweet;
  • User profile clicks – number of profile clicks from the tweet;
  • Follows – number of times users follow you directly from the tweet;
  • & favorites, retweets, and replies.

 

Written by Scott de Fasselle

August 28th, 2014 at 12:15 pm