A blog for those who want a successful website & marketing

Category Archives: Web Tips

Web tips from Blitz Media Design

“Focus on legibility over fancy technology or marketing copy”

Paul Boag’s “Focus on legibility over fancy technology or marketing copy” provides excellent advice on how to make text more legible and easier to understand.

At the end Paul hits on what so many people overlook:
“We are all constantly seeking to improve the effectiveness of our websites, and there are no shortage of companies out there willing to sell you an expensive piece of technology or impressive sounding marketing campaign to help. But before you next spend money on your website stop and ask yourself whether the basics are all as optimised as they could be. Improving legibility is cheap to do and is often just as effective as investing in new technology or commissioning an expensive ad agency.”

Why Your Website Needs Ongoing Strategic Updates

By Craig de Fasselle

strategic website updates graphic

Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.

Even if your site is not a news hub, you need to refresh the content regularly to keep the information relevant. Even if your products and services always stay the same, you still must focus on keeping your website content updated and effective.
Continue reading Why Your Website Needs Ongoing Strategic Updates

Who’s Finding You Online—and Are Internet Filter Bubbles Busting Your Search Results?

by Scott de Fasselle
circle surround the words filter bubble

Don’t you love it when you find exactly what you were searching for—when the results are so personalized, it’s as if Google has been hanging out in your brain waiting for you to ask the question: What’s the closest Thai restaurant? Who’s the best plumber? Where can I find a web designer that will boost my search engine ranking. (Sorry, couldn’t resist…) Continue reading Who’s Finding You Online—and Are Internet Filter Bubbles Busting Your Search Results?

Why We Start Your Website Design With a Prototype

by Scott de Fasselle

grayscreen website prototype

Information design is the blueprint for your website–it’s the “floor plan” that includes your site’s navigation and how content is organized on site pages, and it’s the first step to executing a successful new website design. If you think about it, website design a lot like building a house. Would you worry about the color/style of the carpet, walls and counters before anything else? Or, would you review the floor plan with the builder to make sure that the home will include all of the spaces you need? With website design, this infrastructure is reviewed using a grayscreen website prototype, allowing us (the designer) and you (the client) to focus on the most important aspect of your new website: information design.

Continue reading Why We Start Your Website Design With a Prototype

Why a Copywriter Will Boost Your Bottom Line

By Craig de Fasselle
copywriter boost your bottom line graphic

Unless you’re one of those rare individuals who has plenty of time, loves to write, and excels in written communication, you should hire a copywriter for your website. You expect people to choose your organization over the competition because of your expertise—so, you should do the same when it comes to copywriting. Continue reading Why a Copywriter Will Boost Your Bottom Line

Questions to ask before working with a web designer

by Scott de Fasselle

wondering what to ask a web designer graphic

You’ve decided it’s time to invest in improving your web site and you’re interviewing web designers to find the right fit. We know this process can be a bit overwhelming. There are lots of options out there. What services do you really need? What should you expect? And, most of all—where should you start? Continue reading Questions to ask before working with a web designer