It doesn’t matter how much traffic comes to your website if it doesn’t translate into more sales. Here are 10 proven secrets to attracting more sales.
What?! We know, you’re reading the headline again and wondering, “Did they make a typo? Did someone hack the blog?” Surely, we don’t mean that your business does not need a website—because we are in the web marketing business, after all.
But we’re serious. You do not need a website.
(Take a deep breath.)
What you do need is an effective online business. Believe us, there’s a difference. Continue reading You Do Not Need a Website
What’s everyone’s favorite topic?
I don’t mean that in an egotistical or narcissistic way, but it’s the truth and here’s why… Continue reading Web Content: It’s All About THEM (Not You)
Paul Boag’s “Focus on legibility over fancy technology or marketing copy” provides excellent advice on how to make text more legible and easier to understand.
At the end Paul hits on what so many people overlook:
“We are all constantly seeking to improve the effectiveness of our websites, and there are no shortage of companies out there willing to sell you an expensive piece of technology or impressive sounding marketing campaign to help. But before you next spend money on your website stop and ask yourself whether the basics are all as optimised as they could be. Improving legibility is cheap to do and is often just as effective as investing in new technology or commissioning an expensive ad agency.”
By Craig de Fasselle
Content Management Systems (CMS) continue to evolve with the intent of making website maintenance easier and less expensive. Sounds like the perfect tool for simplifying web updates, right? The decision to use a CMS might seem like a no-brainer, but don’t kick your web developer to the curb just yet! CMS comes with limitations, and its success depends on your website update needs. Continue reading Website Maintenance: Do I Need or Want a CMS
Does this urgent website update request sound familiar? If you’re the one responsible for managing website content updates at your company, you probably receive daily notices like this in your inbox. Continue reading Content Matters: Planning Site Updates will Boost Profitability