If you aren’t blogging already, someone has probably told you that you should. But is blogging truly for you and your organization?
Blogging can be an effective tool in keeping readers engaged, and help increase traffic to your web site in some cases. However, it’s not a magic bullet–successful blogging takes careful planning, quality content, and posting new material regularly on an ongoing basis. If you’re not willing or able to do those three things, blogging is a bad idea for you.