By Craig de Fasselle
Once upon a time, SEO was all about keyword stuffing, landing pages, submitting your site monthly to searches, and trying to stay ahead of every search engine algorithm change. Then SEO transitioned into link building, obsessing over keyword-optimized content, and trying to trick search engines into ranking your site above the rest.
Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.
Tracking website statistics can be overwhelming no matter what program you use: AWStats from your web host, the free Google Analytics, or paid alternatives. There are many reports available, and it’s important that you monitor the web stats that matter most to achieving your goals. Continue reading Web Stats That Matter – Using the Right Numbers→
While they are not mutually exclusive, many small businesses are making a mistake by emphasizing social media versus search engine marketing (SEM for fans of acronyms). True, Fortune 500 companies are pushing social media to engage people, but they already have the brand recognition and resources for an effective social media campaign. If you’re a small business, odds are your priority is to get new customers.
Here are three reasons why search engine marketing trumps social media:
As we’ve pointed out before in this blog, search rank is about written content. Obsessing over keyword phrases or ways to artificially gain position in search is a waste of time that is more likely to do harm than good.
Odds are you’ve received more than one offer from some SEO company that noticed you’re not No. 1 on search engines, and they can help you. If you’re tempted to respond to their offer, think again. Here are three things to consider if you don’t immediately delete their email.