A logo’s purpose is to visually identify a company.
For example, think of Target, Nike, and Apple. Their logos instantly come to mind. All three companies have successfully created strong logos that represent their companies. Continue reading The purpose of logos
With the introduction of the iPhone and iPad, there has been a rapid proliferation of smart phones and tablets in recent years. As of October 2011, according to comScore research, seven percent of all web traffic in the USA was from these handheld devices. Many predict handheld browsing will dominate within the next few years.
So what makes a mobile-friendly site, and does your site need to be “mobilized?” Continue reading Should Your Website be Mobile Friendly?
When designing web sites or printed pieces, clients sometimes ask us to make the logo bigger. Here’s why you shouldn’t worry about making your logo bigger.
People do not buy based on a logo. Have you hired an accountant, an electrician, or bought from an office supply company because of their logo? No. You hire and work with businesses because of the service, knowledge, price, and the other benefits that they provide to you. Continue reading Why Your Logo Does Not Need To Be Bigger
Remember what Mom said when you were a kid and you wanted to do something all your friends were doing? “If everyone was jumping off a bridge, would you?” Wanting your site to look or work the same as another site should come with that same warning because most websites fail to grab visitors’ attention.
So how do you know what websites you shouldn’t imitate? We’ve made a list of seven styles of sites you should never follow.
Continue reading Seven Web Sites That Drive Visitors Away
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.
It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.
Continue reading Do You Understand Twitter and Facebook Marketing?
Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.
Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.
Continue reading LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR
Intended for clients, this blog will make suggestions on social media, web development, content management systems, graphic design, logos and corporate ID, and marketing. We will refrain from any techno-speak–this blog will be about current and potential clients.
We hope you will find our posts helpful and thought-provoking.