A blog for those who want a successful website & marketing

Category Archives: Marketing

Seven Web Sites That Drive Visitors Away

photo of man jumping off a bridge

Remember what Mom said when you were a kid and you wanted to do something all your friends were doing? “If everyone was jumping off a bridge, would you?” Wanting your site to look or work the same as another site should come with that same warning because most websites fail to grab visitors’ attention.

So how do you know what websites you shouldn’t imitate? We’ve made a list of seven styles of sites you should never follow.
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Do You Understand Twitter and Facebook Marketing?

Social media graphic
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.

It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.

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LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR

image the word witness

Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.

Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.

Continue reading LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR