A blog for those who want a successful website & marketing

Category Archives: Marketing

Does Responsibility Scare DSP Job Applicants?

mother and father with their son

In my last post, I broke down the misconception that your organization is competing for employees with places like McDonald’s because of similar pay.

Developmental disability organizations often added to that concern.

What I heard was, “We’re competing with McDonald’s. The pay is similar, and you’re not responsible for someone’s life.Continue reading Does Responsibility Scare DSP Job Applicants?

A Common Misconception Holding You Back From Finding More Direct Support Professionals

McDonald's

Late last year, I wanted a broader perspective on the struggle to find more Direct Support Professionals. So I reached out to more than two dozen organizations helping people with developmental disabilities. As I listened to their challenges, I was really surprised by something I heard over and over.

“We’re competing for employees with places like McDonald’s—or anyone who will pay $9–12/hour.”
Continue reading A Common Misconception Holding You Back From Finding More Direct Support Professionals

The Hidden Challenge of Attracting DSPs at Job Fairs

job applicants at a DD job fair

When we’re helping clients attract more DSP applicants, the initial focus is on increasing applications online. With a recent DD job fair in our area, I went to observe, listen, and take some notes.

I wanted to see what’s holding organizations back from more applicants in an environment where people are ready to apply on the spot.

Continue reading The Hidden Challenge of Attracting DSPs at Job Fairs

Motivate More People to Apply on DSP Ohio

woman talking with man with Down Syndrome

And The Simple Four-Step Formula to Guide You

In our last post, How to Improve your DSP Ohio Job Posting, we talked about the mindset and approach to make your job postings more attractive to potential applicants.

Now that we’re on the same page, let’s cover how to motivate more people to apply for Direct Support Professional jobs.

Continue reading Motivate More People to Apply on DSP Ohio

How to Motivate People to Support Your Nonprofit

Lego Batman is awesome

And Why Understanding Batman Will Help Your Cause…

When you write your non-profit’s mission statement, do you feel something missing?

Do you struggle to find the right words to convey your passion, your beliefs, and how worthy your cause is?

You know people understand what you’re doing, but you wish you could motivate more to help you in your mission.

Continue reading How to Motivate People to Support Your Nonprofit

You Do Not Need a Website

do-not-want-website

What?! We know, you’re reading the headline again and wondering, “Did they make a typo? Did someone hack the blog?” Surely, we don’t mean that your business does not need a website—because we are in the web marketing business, after all.

But we’re serious. You do not need a website.

(Take a deep breath.)

What you do need is an effective online business. Believe us, there’s a difference. Continue reading You Do Not Need a Website