A blog for those who want a successful website & marketing

Category Archives: Marketing

The Hidden Challenge of Attracting DSPs at Job Fairs

job applicants at a DD job fair

When we’re helping clients attract more DSP applicants, the initial focus is on increasing applications online. With a recent DD job fair in our area, I went to observe, listen, and take some notes.

I wanted to see what’s holding organizations back from more applicants in an environment where people are ready to apply on the spot.

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Motivate More People to Apply on DSP Ohio

woman talking with man with Down Syndrome

And The Simple Four-Step Formula to Guide You

In our last post, How to Improve your DSP Ohio Job Posting, we talked about the mindset and approach to make your job postings more attractive to potential applicants.

Now that we’re on the same page, let’s cover how to motivate more people to apply for Direct Support Professional jobs.

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How to Motivate People to Support Your Nonprofit

Lego Batman is awesome

And Why Understanding Batman Will Help Your Cause…

When you write your non-profit’s mission statement, do you feel something missing?

Do you struggle to find the right words to convey your passion, your beliefs, and how worthy your cause is?

You know people understand what you’re doing, but you wish you could motivate more to help you in your mission.

Continue reading How to Motivate People to Support Your Nonprofit

You Do Not Need a Website

do-not-want-website

What?! We know, you’re reading the headline again and wondering, “Did they make a typo? Did someone hack the blog?” Surely, we don’t mean that your business does not need a website—because we are in the web marketing business, after all.

But we’re serious. You do not need a website.

(Take a deep breath.)

What you do need is an effective online business. Believe us, there’s a difference. Continue reading You Do Not Need a Website

Why Your Website Needs Ongoing Strategic Updates

By Craig de Fasselle

strategic website updates graphic

Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.

Even if your site is not a news hub, you need to refresh the content regularly to keep the information relevant. Even if your products and services always stay the same, you still must focus on keeping your website content updated and effective.
Continue reading Why Your Website Needs Ongoing Strategic Updates