Everyone has come across a “ghost town” web site — that’s the site where the “latest news” is two years old. It tells visitors that the lights are on but no one is home, and worst of all it raises questions, such as “Do they still provide this product or service?,” “Is there something better that they now offer that’s not on the site?,” or “Are they even in business?” Clearly this isn’t the best first impression and can deter future customers.
It’s easy to fall into the trap of wanting everything on the home page. You have a lot to offer your web site visitors, but it should be carefully presented.
Think of the problem this way, you’re in Vegas; adding one more neon sign to a storefront isn’t going to make you go in. So adding one more “must-have” on the home page when there are ten or twenty things to look at won’t help.
When a web page overwhelms the visitor with options, the visitor will look at nothing or just pick the first thing that might be what they want. Rather than have visitors leave your site or guess which product/service they need, you should focus your message and present a few (3 or 4) options from which to choose.
Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.
Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.