A blog for those who want a successful website & marketing

About Scott de Fasselle

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About Scott de Fasselle

A cum laude Art major (graphic design concentration) and English minor at Xavier University, Scott de Fasselle spent several years at a small advertising agency in Cincinnati before joining Blitz Media Design in 2007. Scott knew he wanted to be a designer before entering college, and had already designed several web sites, logos, and brochures for business clients before graduating. In addition to web design, Scott brings outstanding graphic design skills, 3D rendering, and print design experience. Scott has designed brochures, promotional packaging, print advertising, multimedia presentations, trade show displays, direct mail, e-newsletters, and web sites for a variety of clients from Fortune 500 companies to non-profits. Scott can be contacted at 513-445-2024.

Why Your Logo Does Not Need To Be Bigger

Could the logo be bigger

When designing web sites or printed pieces, clients sometimes ask us to make the logo bigger. Here’s why you shouldn’t worry about making your logo bigger.

People do not buy based on a logo. Have you hired an accountant, an electrician, or bought from an office supply company because of their logo? No. You hire and work with businesses because of the service, knowledge, price, and the other benefits that they provide to you. Continue reading Why Your Logo Does Not Need To Be Bigger

Seven Web Sites That Drive Visitors Away

photo of man jumping off a bridge

Remember what Mom said when you were a kid and you wanted to do something all your friends were doing? “If everyone was jumping off a bridge, would you?” Wanting your site to look or work the same as another site should come with that same warning because most websites fail to grab visitors’ attention.

So how do you know what websites you shouldn’t imitate? We’ve made a list of seven styles of sites you should never follow.
Continue reading Seven Web Sites That Drive Visitors Away

Mistake 4: The ghost town web site

ghost town photo

Everyone has come across a “ghost town” web site — that’s the site where the “latest news” is two years old.  It tells visitors that the lights are on but no one is home, and worst of all it raises questions, such as “Do they still provide this product or service?,” “Is there something better that they now offer that’s not on the site?,” or “Are they even in business?” Clearly this isn’t the best first impression and can deter future customers.

Continue reading Mistake 4: The ghost town web site

Mistake 2: Too Much On The Home Page

Before redesign, this site had over 40 buttons and links on the home page
Before redesign, this site had over 40 buttons and links on the home page

It’s easy to fall into the trap of wanting everything on the home page. You have a lot to offer your web site visitors, but it should be carefully presented.

Think of the problem this way, you’re in Vegas; adding one more neon sign to a storefront isn’t going to make you go in. So adding one more “must-have” on the home page when there are ten or twenty things to look at won’t help.

When a web page overwhelms the visitor with options, the visitor will look at nothing or just pick the first thing that might be what they want. Rather than have visitors leave your site or guess which product/service they need, you should focus your message and present a few (3 or 4) options from which to choose.

Continue reading Mistake 2: Too Much On The Home Page

LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR

image the word witness

Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.

Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.

Continue reading LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR