by Scott de Fasselle
A well-timed graphic with a specific audience can produce results.
On Friday, December 5th, 2014, the Kirtland Hornets were playing in their fourth consecutive state championship game. Since I went to high school there (years ago), and have a passion for sports, I knew I wanted to design something to honor the school and my old hometown.
Continue reading How One Tweet Far Exceeded My Expectations
I highly recommend taking 5-minutes to look through Gary Vaynerchuk’s SlideShare. (And yes, I made this mistake when I first started using Twitter. #oops)
by Scott de Fasselle
Everyone wants more Twitter followers, and watching that number seems to indicate success at using this social media platform. But that assumption is wrong, and you’re about to read why.
Continue reading Grow Your Twitter Universe With Followers Who Matter
By Scott de Fasselle
When people start using a social media platform, they frequently worry about what they don’t understand. So when beginning with Twitter, it’s easy to worry about how to get followers, favorites, retweets and so on. Then there’s the big question: What do I talk about on Twitter, anyway? (Will people really care?) When we get bogged down with these issues, it’s easy to miss the bigger picture.
Continue reading To Get Started On Twitter—Just Listen!
The CoSchedule Blog article reviews 6 different studies to help you decide when to publish your blog post.
Generally, I’m not a big fan of these types of posts; however the first infographic in the article immediately presents the pros with the frequently ignored cons.
Posting during HIGH-activity hours:
Pro: More visitors.
Con: Content gets buried by other posts. Loses prominence due to noise.
Posting during LOW-activity hours:
Pro: Less noise. More prominence.
Con: Fewer visitors.
To help you understand changes in search engine optimization that are coming in 2015, I’ve summarized Expert Insights On The Future Of SEO, Part 1 from Search Engine Land. The article is long, and unless your very into SEO, it will be boring. So here’s a brief and non-technical review of critical things to know about SEO for 2015.
Continue reading Where Google Search is Going in 2015
What’s everyone’s favorite topic?
I don’t mean that in an egotistical or narcissistic way, but it’s the truth and here’s why… Continue reading Web Content: It’s All About THEM (Not You)
How many people are clicking the link in your tweets?
Now Twitter Analytics has the answer and stats on every tweet including:
- Impression – number of times users saw the tweet;
- User profile clicks – number of profile clicks from the tweet;
- Follows – number of times users follow you directly from the tweet;
- & favorites, retweets, and replies.
Paul Boag’s “Focus on legibility over fancy technology or marketing copy” provides excellent advice on how to make text more legible and easier to understand.
At the end Paul hits on what so many people overlook:
“We are all constantly seeking to improve the effectiveness of our websites, and there are no shortage of companies out there willing to sell you an expensive piece of technology or impressive sounding marketing campaign to help. But before you next spend money on your website stop and ask yourself whether the basics are all as optimised as they could be. Improving legibility is cheap to do and is often just as effective as investing in new technology or commissioning an expensive ad agency.”