By Scott de Fasselle
When people start using a social media platform, they frequently worry about what they don’t understand. So when beginning with Twitter, it’s easy to worry about how to get followers, favorites, retweets and so on. Then there’s the big question: What do I talk about on Twitter, anyway? (Will people really care?) When we get bogged down with these issues, it’s easy to miss the bigger picture.
Continue reading To Get Started On Twitter—Just Listen!
The CoSchedule Blog article reviews 6 different studies to help you decide when to publish your blog post.
Generally, I’m not a big fan of these types of posts; however the first infographic in the article immediately presents the pros with the frequently ignored cons.
Posting during HIGH-activity hours:
Pro: More visitors.
Con: Content gets buried by other posts. Loses prominence due to noise.
Posting during LOW-activity hours:
Pro: Less noise. More prominence.
Con: Fewer visitors.
To help you understand changes in search engine optimization that are coming in 2015, I’ve summarized Expert Insights On The Future Of SEO, Part 1 from Search Engine Land. The article is long, and unless your very into SEO, it will be boring. So here’s a brief and non-technical review of critical things to know about SEO for 2015.
Continue reading Where Google Search is Going in 2015
What’s everyone’s favorite topic?
I don’t mean that in an egotistical or narcissistic way, but it’s the truth and here’s why… Continue reading Web Content: It’s All About THEM (Not You)
How many people are clicking the link in your tweets?
Now Twitter Analytics has the answer and stats on every tweet including:
- Impression – number of times users saw the tweet;
- User profile clicks – number of profile clicks from the tweet;
- Follows – number of times users follow you directly from the tweet;
- & favorites, retweets, and replies.
Paul Boag’s “Focus on legibility over fancy technology or marketing copy” provides excellent advice on how to make text more legible and easier to understand.
At the end Paul hits on what so many people overlook:
“We are all constantly seeking to improve the effectiveness of our websites, and there are no shortage of companies out there willing to sell you an expensive piece of technology or impressive sounding marketing campaign to help. But before you next spend money on your website stop and ask yourself whether the basics are all as optimised as they could be. Improving legibility is cheap to do and is often just as effective as investing in new technology or commissioning an expensive ad agency.”
by Scott de Fasselle
“We need this content added to the website ASAP!”
Does this urgent website update request sound familiar? If you’re the one responsible for managing website content updates at your company, you probably receive daily notices like this in your inbox. Continue reading Content Matters: Planning Site Updates will Boost Profitability
by Scott de Fasselle
Don’t you love it when you find exactly what you were searching for—when the results are so personalized, it’s as if Google has been hanging out in your brain waiting for you to ask the question: What’s the closest Thai restaurant? Who’s the best plumber? Where can I find a web designer that will boost my search engine ranking. (Sorry, couldn’t resist…) Continue reading Who’s Finding You Online—and Are Internet Filter Bubbles Busting Your Search Results?
by Scott de Fasselle
Information design is the blueprint for your website–it’s the “floor plan” that includes your site’s navigation and how content is organized on site pages, and it’s the first step to executing a successful new website design. If you think about it, website design a lot like building a house. Would you worry about the color/style of the carpet, walls and counters before anything else? Or, would you review the floor plan with the builder to make sure that the home will include all of the spaces you need? With website design, this infrastructure is reviewed using a grayscreen website prototype, allowing us (the designer) and you (the client) to focus on the most important aspect of your new website: information design.
Continue reading Why We Start Your Website Design With a Prototype