A blog for those who want a successful website & marketing

About Scott de Fasselle

Find more about me on:

Here are my most recent posts

All posts by Scott de Fasselle

About Scott de Fasselle

A cum laude Art major (graphic design concentration) and English minor at Xavier University, Scott de Fasselle spent several years at a small advertising agency in Cincinnati before joining Blitz Media Design in 2007. Scott knew he wanted to be a designer before entering college, and had already designed several web sites, logos, and brochures for business clients before graduating. In addition to web design, Scott brings outstanding graphic design skills, 3D rendering, and print design experience. Scott has designed brochures, promotional packaging, print advertising, multimedia presentations, trade show displays, direct mail, e-newsletters, and web sites for a variety of clients from Fortune 500 companies to non-profits. Scott can be contacted at 513-445-2024.

My Journey from Shop Floor to Marketing/Design

Scott de Fasselle
Scott de Fasselle

You learn business lessons early on when you grow up in a family operation, and when you have an opportunity to work for an entrepreneur. You get the sort of education that college courses, seminars and books don’t teach—the hard knocks stuff, the hands-on work that ultimately creates a foundation for your career. Experiences in two completely different work lives—at Dad’s manufacturing company and a marketing communications firm—shaped who I am today as a business owner and designer.

Continue reading My Journey from Shop Floor to Marketing/Design

How One Tweet Far Exceeded My Expectations

by Scott de Fasselle
Kirtland Hornets football championship graphic

A well-timed graphic with a specific audience can produce results.

On Friday, December 5th, 2014, the Kirtland Hornets were playing in their fourth consecutive state championship game. Since I went to high school there (years ago), and have a passion for sports, I knew I wanted to design something to honor the school and my old hometown.
Continue reading How One Tweet Far Exceeded My Expectations

To Get Started On Twitter—Just Listen!

By Scott de Fasselle
Twitter logo near a woman's ear
When people start using a social media platform, they frequently worry about what they don’t understand. So when beginning with Twitter, it’s easy to worry about how to get followers, favorites, retweets and so on. Then there’s the big question: What do I talk about on Twitter, anyway? (Will people really care?) When we get bogged down with these issues, it’s easy to miss the bigger picture.
Continue reading To Get Started On Twitter—Just Listen!

“When Is The Best Time To Publish A Blog Post?” [CoSchedule Blog]

The CoSchedule Blog article reviews 6 different studies to help you decide when to publish your blog post.

Generally, I’m not a big fan of these types of posts; however the first infographic in the article immediately presents the pros with the frequently ignored cons.

Posting during HIGH-activity hours:
Pro: More visitors.
Con: Content gets buried by other posts. Loses prominence due to noise.

Posting during LOW-activity hours:
Pro: Less noise. More prominence.
Con: Fewer visitors.