And Why Understanding Batman Will Help Your Cause…
When you write your non-profit’s mission statement, do you feel something missing?
Do you struggle to find the right words to convey your passion, your beliefs, and how worthy your cause is?
You know people understand what you’re doing, but you wish you could motivate more to help you in your mission.
Continue reading How to Motivate People to Support Your Nonprofit
When you’re looking to hire a marketing, web, or design agency, it’s natural to wonder what your costs are going to be. Which means you want to know what the agency’s hourly rate is, right?
So, what is your hourly rate?
This seems like a simple question that should have a simple answer of X dollars per hour. But it’s not, and here’s why.
Continue reading Four Questions to Save on Creative Agency Hourly Rates
At the moment, you have a fantastic opportunity to access anyone on Instagram by sending a direct message. Gary shows you the basics of how to do it and more importantly the approach to get results.
This is an especially great marketing tactic if:
- you’re a small businesses that don’t have money to invest in paid advertising on social media
- you’re a small businesses and you’re ready to invest time
- you have a product and want to gain more exposure with the help of an influencer
- you’ve opened a new local shop
Dear college design student looking for an internship,
Are you wondering how to write an email to get a design internship?
What should you include in your email?
How do you get an interview for an internship?
What if the company doesn’t have any internships?
Here’s how to prove to a design, web, and marketing agency that they need to interview you for an internship.
Continue reading How to Get an Interview for a Graphic Design Internship
If you need inspiration and have twenty minutes to read, this is well worth it.
Don’t let the fact that this book is simple deceive you.
Continue reading Together is Better by Simon Sinek
Enterprise Resource Planning (ERP) software has great appeal to manufacturers, but as with any tool, you should be careful and selective of how you use it. This is especially important when deciding how (and even IF) marketing information and efforts will interact with the ERP.
Continue reading Integrating Effective Marketing with ERP Software
Scott de Fasselle
You learn business lessons early on when you grow up in a family operation, and when you have an opportunity to work for an entrepreneur. You get the sort of education that college courses, seminars and books don’t teach—the hard knocks stuff, the hands-on work that ultimately creates a foundation for your career. Experiences in two completely different work lives—at Dad’s manufacturing company and a marketing communications firm—shaped who I am today as a business owner and designer.
Continue reading My Journey from Shop Floor to Marketing/Design
by Scott de Fasselle
A well-timed graphic with a specific audience can produce results.
On Friday, December 5th, 2014, the Kirtland Hornets were playing in their fourth consecutive state championship game. Since I went to high school there (years ago), and have a passion for sports, I knew I wanted to design something to honor the school and my old hometown.
Continue reading How One Tweet Far Exceeded My Expectations
I highly recommend taking 5-minutes to look through Gary Vaynerchuk’s SlideShare. (And yes, I made this mistake when I first started using Twitter. #oops)
by Scott de Fasselle
Everyone wants more Twitter followers, and watching that number seems to indicate success at using this social media platform. But that assumption is wrong, and you’re about to read why.
Continue reading Grow Your Twitter Universe With Followers Who Matter