A blog for those who want a successful website & marketing

About Craig de Fasselle

Find more about me on:

Here are my most recent posts

All posts by Craig de Fasselle

About Craig de Fasselle

Craig de Fasselle spent his early career as president of Meter Equipment Mfg. He has six patents in flow instrumentation, developed a calibration bench for blood viscometers, and handled the company’s marketing. Craig's success in creating and leading user-to-user forums led to serving as a paid consultant for America Online and Women.com for over five years. He created his first website in the mid-90s, and the web sales generated evolved into a new, full-time career. Founding Web Refinements in 1999, Craig sold the manufacturing company to pursue web development full-time. He is an expert in the design requirements and strategies to achieve user-friendly sites, SEO, and driving targeted traffic to your web site. Craig can be contacted at 440-497-0029.

Cutting Through “Web-Speak” – What Web Clients Should Know

What You Should Know About IPs, Web Hosts, and Domain Registrars graphic
What You Should Know About IPs, Web Hosts, and Domain Registrars

The relationship between your IP, web host, and domain registrar can be very confusing, but a website owner must understand the role of each. Most importantly, the web client needs to have access to their domain registrar, or potentially risk the loss of your domain name! The entities are…

Continue reading Cutting Through “Web-Speak” – What Web Clients Should Know

Mistake 1: Designing the Site for the Owner

angy boss clip art
Yes, you're the boss, but not the designer

It’s your site, and it should look the way you want it to, right? Wrong. The site should be designed for the web visitor/customer; not the boss.

Yes, you should be happy with the design, but the site isn’t supposed to sell you—it’s supposed to sell your target market. You’re already convinced of the merits of your products or services, but your market needs to be convinced.

Continue reading Mistake 1: Designing the Site for the Owner

Mistakes I Made on My First Site

screen shot of first website
My first site in 1996

Before we start our series of common web mistakes, I should probably share the story of my first site. They say that experience helps us avoid mistakes, but mistakes are how we gain experience. So this is a tale of how I became “experienced!”

In 1996, after several years of building and running a handheld computing forum on AOL, I decided to apply my online “expertise” to my own manufacturing company. While I did avoid a number of still-common web design mistakes, I did make one—I designed for the owner rather than the audience.

Continue reading Mistakes I Made on My First Site

Four Common Web Site Mistakes – Intro

In the past, we’ve made mistakes, and learned from them. Mistakes aren’t bad – just try to learn quickly.

“It’s important that nobody gets mad at you for screwing up,” says Lee Unkrich, director of Toy Story 3 in an article on Pixar in Wired. “We know screwups are an essential part of making something good. That’s why our goal is to screw up as fast as possible.”

So here are four common website mistakes that we’ll explore in subsequent posts:

1. Designing the site for the owner rather than the audience.

2. Too much on the home page.

3. Splash page and focusing on animations rather than good content.

4. The “ghost town” web site last updated 2006.