A blog for those who want a successful website & marketing

About Craig de Fasselle

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About Craig de Fasselle

Craig de Fasselle spent his early career as president of Meter Equipment Mfg. He has six patents in flow instrumentation, developed a calibration bench for blood viscometers, and handled the company’s marketing. Craig's success in creating and leading user-to-user forums led to serving as a paid consultant for America Online and Women.com for over five years. He created his first website in the mid-90s, and the web sales generated evolved into a new, full-time career. Founding Web Refinements in 1999, Craig sold the manufacturing company to pursue web development full-time. He is an expert in the design requirements and strategies to achieve user-friendly sites, SEO, and driving targeted traffic to your web site. Craig can be contacted at 440-497-0029.

What to Expect of Content Management Systems

What to Expect of Content Management Systems
Content Manage Systems (CMS) are wonderful for making simple edits to a web site. They are neither a replacement for a web designer, nor a graphic design tool to create complex images, animations, or advanced web functions. Special features require special skills.

Computers and CMS software are not creative—they are tools where the results depend on the person using them. So what should you realistically expect from a CMS? Continue reading What to Expect of Content Management Systems

Web Site Updates that Save Money

Sending content to your webmaster image

One of the best things about a web site is the ability to update it economically and often. Search engines favor sites that are updated frequently, and updates give visitors a reason to come back.

But are you delivering web updates in the most cost-efficient way to your webmaster? If not, you’re creating more work for yourself, and increasing the costs! Continue reading Web Site Updates that Save Money

How to Write Good Web Content

How to Write Good Web Content graphic
Good, compelling text content is the most important component of your website. It’s more important than images, videos, or animations.

Whether we write your web content, or you do it yourself, you need to state benefits quickly and succinctly. Web visitors scan text rather than read, so you only have seconds to state your case. If you can’t explain why someone should buy your products or services in a few clear sentences, it’s unlikely your website will succeed. We can write effective text for you, but you must first explain to us what makes your business better than the rest.

Here are some writing tips to get you started (we offer a white paper on writing to all clients)…

Continue reading How to Write Good Web Content

Do You Understand Twitter and Facebook Marketing?

Social media graphic
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.

It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.

Continue reading Do You Understand Twitter and Facebook Marketing?

DIY Site Builders – Why Cheap is Expensive

Burning money, why the cheap is expensive imageYou’ve probably seen the commercial from a certain accounting software firm that offers a free website builder (does that mean you hire a web designer to do your taxes). Others offer similar site builders, too. Why hire a web designer, right?

IF you’re building a personal site for family and friends, these site builders are fine. But if you need a website that will create new business for your company, or support for your charity, a “free” site builder is likely to prove the adage “The cheap ends up expensive.”

Continue reading DIY Site Builders – Why Cheap is Expensive

Blogging – Good Idea or Bad Idea?

Blogging graphic - mouse and RSS feed icon
If you aren’t blogging already, someone has probably told you that you should. But is blogging truly for you and your organization?

Blogging can be an effective tool in keeping readers engaged, and help increase traffic to your web site in some cases. However, it’s not a magic bullet–successful blogging takes careful planning, quality content, and posting new material regularly on an ongoing basis. If you’re not willing or able to do those three things, blogging is a bad idea for you.

Continue reading Blogging – Good Idea or Bad Idea?

Mistake 3: Splash Pages, All Sizzle, No Steak

Meaningless Splash Page graphic
A splash page is an introductory page to a web site that rarely provides useful content, instead featuring eye-candy or Flash animations. Designers may use them to show off artistic skills, and site owners think they attract attention or look cool. But site visitors can’t stand them because they take a long time to load, and usually provide no navigation option other than “Enter the Site.”

Continue reading Mistake 3: Splash Pages, All Sizzle, No Steak