As The Client, trying to find a template or create your own design using PowerPoint won’t help us as much as providing information on your organization’s strengths and specific goals for the website. Successful web projects tend to break down to the following division of responsibilities: Continue reading The Web Design Project – Who Does What?
While they are not mutually exclusive, many small businesses are making a mistake by emphasizing social media versus search engine marketing (SEM for fans of acronyms). True, Fortune 500 companies are pushing social media to engage people, but they already have the brand recognition and resources for an effective social media campaign. If you’re a small business, odds are your priority is to get new customers.
Here are three reasons why search engine marketing trumps social media:
As we’ve pointed out before in this blog, search rank is about written content. Obsessing over keyword phrases or ways to artificially gain position in search is a waste of time that is more likely to do harm than good.
Here’s a summary of how Google assesses content for search rank quality: Continue reading More Than Ever, Search Rank is About Written Content
With the introduction of the iPhone and iPad, there has been a rapid proliferation of smart phones and tablets in recent years. As of October 2011, according to comScore research, seven percent of all web traffic in the USA was from these handheld devices. Many predict handheld browsing will dominate within the next few years.
So what makes a mobile-friendly site, and does your site need to be “mobilized?” Continue reading Should Your Website be Mobile Friendly?
If you think SEO is just about hidden code, keywords, and link campaigns, think again. We’ve said it before, but it bears repeating:
The “secret” to SEO is good, compelling text content. As a site owner, that’s what you should focus on, and let professionals like us help with the rest. So what are the most important SEO Factors?
It’s become a marketing mantra–you MUST have your business on Facebook, or Twitter, or LinkedIn, or…
With hundreds of millions of daily visitors, it makes perfect sense to have a presence for this growing social media audience. But it’s not like the movie Field of Dreams where you build it and they will come. Successful social media requires a major time commitment, creativity, and focusing on your audience.
After all, it’s SOCIAL media, not ads media. Social media has exploded because it’s, well, social! It’s a place to find friends and family, share interests, and networking. No one will follow your social media site if it’s content is nothing but shameless ads for your products or services.
Before you start a social media campaign, carefully consider the following:
Continue reading Keep the Social in Social Media
Good, compelling content.
Were we to add one more word, we’d say “good, compelling text content.” What SEO factors should be considered for your site? Continue reading SEO: It’s about content, not keywords
There’s no hard and fast rule as to how often to redesign a website. As web designers, we have to resist the urge to suggest “you should redesign it NOW!” 😉
While there’s no set schedule for a redesign, here are some factors you should consider in deciding when it is time to redesign your web site. Continue reading How Often Should Your Website be Redesigned?
Content Manage Systems (CMS) are wonderful for making simple edits to a web site. They are neither a replacement for a web designer, nor a graphic design tool to create complex images, animations, or advanced web functions. Special features require special skills.
Computers and CMS software are not creative—they are tools where the results depend on the person using them. So what should you realistically expect from a CMS? Continue reading What to Expect of Content Management Systems
One of the best things about a web site is the ability to update it economically and often. Search engines favor sites that are updated frequently, and updates give visitors a reason to come back.
But are you delivering web updates in the most cost-efficient way to your webmaster? If not, you’re creating more work for yourself, and increasing the costs! Continue reading Web Site Updates that Save Money