A blog for those who want a successful website & marketing

About Craig de Fasselle

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About Craig de Fasselle

Craig de Fasselle spent his early career as president of Meter Equipment Mfg. He has six patents in flow instrumentation, developed a calibration bench for blood viscometers, and handled the company’s marketing. Craig's success in creating and leading user-to-user forums led to serving as a paid consultant for America Online and Women.com for over five years. He created his first website in the mid-90s, and the web sales generated evolved into a new, full-time career. Founding Web Refinements in 1999, Craig sold the manufacturing company to pursue web development full-time. He is an expert in the design requirements and strategies to achieve user-friendly sites, SEO, and driving targeted traffic to your web site. Craig can be contacted at 440-497-0029.

The Web Design Project – Who Does What?

The Web Design Project - Who Does What graphicTruly successful web design projects are a collaboration of your product/services expertise with our design and usability expertise.

As The Client, trying to find a template or create your own design using PowerPoint won’t help us as much as providing information on your organization’s strengths and specific goals for the website. Successful web projects tend to break down to the following division of responsibilities: Continue reading The Web Design Project – Who Does What?

Why Search Engine Marketing is Better for Small Business Than Social Media


Why SEO is better than Social Media for small business
SEO Trumps Social Media for Most Small Businesses

While they are not mutually exclusive, many small businesses are making a mistake by emphasizing social media versus search engine marketing (SEM for fans of acronyms). True, Fortune 500 companies are pushing social media to engage people, but they already have the brand recognition and resources for an effective social media campaign. If you’re a small business, odds are your priority is to get new customers.

Here are three reasons why search engine marketing trumps social media:

Continue reading Why Search Engine Marketing is Better for Small Business Than Social Media

Should Your Website be Mobile Friendly?

Responsive design web site that works on desktop, tablet and smartphone
With the introduction of the iPhone and iPad, there has been a rapid proliferation of smart phones and tablets in recent years. As of October 2011, according to comScore research, seven percent of all web traffic in the USA was from these handheld devices. Many predict handheld browsing will dominate within the next few years.

So what makes a mobile-friendly site, and does your site need to be “mobilized?” Continue reading Should Your Website be Mobile Friendly?

SEO – Probably Not What You Think

If a site isn't in Google, does it exist graphic
If a site isn't in Google, does it exist?

If you think SEO is just about hidden code, keywords, and link campaigns, think again. We’ve said it before, but it bears repeating:

The “secret” to SEO is good, compelling text content. As a site owner, that’s what you should focus on, and let professionals like us help with the rest. So what are the most important SEO Factors?

Continue reading SEO – Probably Not What You Think

Keep the Social in Social Media

Keeping the SOCIAL in social media (icons)

It’s become a marketing mantra–you MUST have your business on Facebook, or Twitter, or LinkedIn, or…

With hundreds of millions of daily visitors, it makes perfect sense to have a presence for this growing social media audience. But it’s not like the movie Field of Dreams where you build it and they will come. Successful social media requires a major time commitment, creativity, and focusing on your audience.

After all, it’s SOCIAL media, not ads media. Social media has exploded because it’s, well, social! It’s a place to find friends and family, share interests, and networking. No one will follow your social media site if it’s content is nothing but shameless ads for your products or services.

Before you start a social media campaign, carefully consider the following:
Continue reading Keep the Social in Social Media

What to Expect of Content Management Systems

What to Expect of Content Management Systems
Content Manage Systems (CMS) are wonderful for making simple edits to a web site. They are neither a replacement for a web designer, nor a graphic design tool to create complex images, animations, or advanced web functions. Special features require special skills.

Computers and CMS software are not creative—they are tools where the results depend on the person using them. So what should you realistically expect from a CMS? Continue reading What to Expect of Content Management Systems

Web Site Updates that Save Money

Sending content to your webmaster image

One of the best things about a web site is the ability to update it economically and often. Search engines favor sites that are updated frequently, and updates give visitors a reason to come back.

But are you delivering web updates in the most cost-efficient way to your webmaster? If not, you’re creating more work for yourself, and increasing the costs! Continue reading Web Site Updates that Save Money