Craig de Fasselle spent his early career as president of Meter Equipment Mfg. He has six patents in flow instrumentation, developed a calibration bench for blood viscometers, and handled the company’s marketing.
Craig's success in creating and leading user-to-user forums led to serving as a paid consultant for America Online and Women.com for over five years. He created his first website in the mid-90s, and the web sales generated evolved into a new, full-time career.
Founding Web Refinements in 1999, Craig sold the manufacturing company to pursue web development full-time. He is an expert in the design requirements and strategies to achieve user-friendly sites, SEO, and driving targeted traffic to your web site. Craig can be contacted at 440-497-0029.
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Successful websites are relevant, fresh and give visitors a reason to return time and again. Achieving this requires more than slapping together a site using some keywords, graphics and content that promises quality products at a low price. (How many times have you heard this claim, anyway?) Maintaining an engaging website is a commitment if you expect it to inspire visitors to act, and search engines to respond favorably.
Tracking website statistics can be overwhelming no matter what program you use: AWStats from your web host, the free Google Analytics, or paid alternatives. There are many reports available, and it’s important that you monitor the web stats that matter most to achieving your goals. Continue reading Web Stats That Matter – Using the Right Numbers→
Unless you’re one of those rare individuals who has plenty of time, loves to write, and excels in written communication, you should hire a copywriter for your website. You expect people to choose your organization over the competition because of your expertise—so, you should do the same when it comes to copywriting. Continue reading Why a Copywriter Will Boost Your Bottom Line→
When planning a new website, it’s understandable that many clients want to jump ahead to the “fun stuff” and brainstorm ideas for advanced features or look to other websites for ideas of digital bells and whistles. But features and graphics should not be your starting point—you should first list your goals and objectives for the site. Continue reading Setting Successful Website Goals & Objectives→
We’ve all heard the old line that a camel is a horse designed by committee. Truth be told, designers would rather not deal with committees, and this post was initially heading in a “why you should avoid it” direction. Why—this classic YouTube video is a great example of how design by committee can go horribly wrong.
But since it’s a fact of life for designers, is there a way to make design by committee work? It’s understandable that organizations want to empower their people and seek their involvement. Designers want to encourage client feedback, and we want our clients to be pleased with the result. Continue reading Making Design by Committee Work→
Responsive website design is the practice of creating a single site that adapts automatically to the screen size of the viewing device. So whether your site is viewed on a 30″ wide computer monitor or an iPhone, it will remain easy-to-use and deliver your marketing message, while looking great.
Truly successful web design projects are a collaboration of your product/services expertise with our design and usability expertise.
As The Client, trying to find a template or create your own design using PowerPoint won’t help us as much as providing information on your organization’s strengths and specific goals for the website. Successful web projects tend to break down to the following division of responsibilities: Continue reading The Web Design Project – Who Does What?→