A blog for those who want a successful website & marketing

About Craig de Fasselle

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About Craig de Fasselle

Craig de Fasselle spent his early career as president of Meter Equipment Mfg. He has six patents in flow instrumentation, developed a calibration bench for blood viscometers, and handled the company’s marketing. Craig's success in creating and leading user-to-user forums led to serving as a paid consultant for America Online and Women.com for over five years. He created his first website in the mid-90s, and the web sales generated evolved into a new, full-time career. Founding Web Refinements in 1999, Craig sold the manufacturing company to pursue web development full-time. He is an expert in the design requirements and strategies to achieve user-friendly sites, SEO, and driving targeted traffic to your web site. Craig can be contacted at 440-497-0029.

3 Secrets to High-Quality Leads from Thomasnet

We’ve worked with Thomas for a long time… (Photo by Dan Paluska: https://www.flickr.com/photos/sixmilliondollardan/3535595281)

Thomasnet can be a powerful lead generation tool IF used properly. In our experience, many clients fail to get their share of high-quality leads from Thomasnet. Do you find yourself asking:

  • The cost is HOW MUCH?
  • Is it paying for itself?
  • Are we closing many sales from Thomasnet leads?

Have you renewed out of fear that canceling will mean no leads at all. Here are 3 tips on how to get more qualified leads AND sales from Thomasnet.

Continue reading 3 Secrets to High-Quality Leads from Thomasnet

The Origin of Murphy’s Law

Murphy's Law origin - Edwards Air Force base rocket sled from Library of Congress

I’ve seen numerous stories of the origin of Murphy’s Law, but believe the following to be the most accurate, My source was an old magazine article where the author interviewed Edward A. Murphy. It includes photos of Murphy during the interview, lending to its credibility. Of course, if there are errors in how others or I have recounted this event, they reaffirm Murphy’s Law!

Continue reading The Origin of Murphy’s Law

You Do Not Need a Website

do-not-want-website

What?! We know, you’re reading the headline again and wondering, “Did they make a typo? Did someone hack the blog?” Surely, we don’t mean that your business does not need a website—because we are in the web marketing business, after all.

But we’re serious. You do not need a website.

(Take a deep breath.)

What you do need is an effective online business. Believe us, there’s a difference. Continue reading You Do Not Need a Website

A Journey from Manufacturing to Website Design & Marketing

Dr. Flow* was part of my first manufacturing website and interactive presentation. He was based on one of our best sales reps.
Dr. Flow* was part of my first manufacturing website and interactive presentation. He was based on one of our best sales reps.

Like most web designers, I used to be an engineer and own a manufacturing company. Okay, it wasn’t a traditional path, but it has proven helpful, particularly for our industrial clients.

Continue reading A Journey from Manufacturing to Website Design & Marketing

Why is spam so hard to stop?

By Craig de Fasselle

spam-robot

Not a week goes by without someone asking “Can’t you stop all this spam?” If I could stop all spam, I’d be typing this from a private island!

Believe it or not, if we host your email, we’re already rejecting about 70 percent of the junk coming your way. So why does so much still slip through?

There are four basic categories of fighting spam… none are perfect.

Continue reading Why is spam so hard to stop?

SEO Myths and Facts

By Craig de Fasselle
seo-myths
Once upon a time, SEO was all about keyword stuffing, landing pages, submitting your site monthly to searches, and trying to stay ahead of every search engine algorithm change. Then SEO transitioned into link building, obsessing over keyword-optimized content, and trying to trick search engines into ranking your site above the rest.

SEO is far from dead, but it has changed–and it’s probably a lot different than what you think. Continue reading SEO Myths and Facts

Website Maintenance: Do I Need or Want a CMS

By Craig de Fasselle

Screen shot of CMS tool

Content Management Systems (CMS) continue to evolve with the intent of making website maintenance easier and less expensive. Sounds like the perfect tool for simplifying web updates, right? The decision to use a CMS might seem like a no-brainer, but don’t kick your web developer to the curb just yet! CMS comes with limitations, and its success depends on your website update needs. Continue reading Website Maintenance: Do I Need or Want a CMS