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To help you understand changes in search engine optimization that are coming in 2015, I’ve summarized Expert Insights On The Future Of SEO, Part 1 from Search Engine Land. The article is long, and unless your very into SEO, it will be boring. So here’s a brief and non-technical review of critical things to know about SEO for 2015.
1. Mobile searches will exceed desktop searches before the end of 2014
Google values mobile-friendly websites. If you Google “Blitz Media Design” from your smartphone, you’ll see “Mobile-friendly” under our link and before our description.
So if you don’t have a responsive site, you need to seriously consider it because Google is giving more value to mobile-friendly sites.
2. Google is focusing a great deal of attention on voice search and natural language search
If you write like you’d speak to a friend over lunch, you’ll have a good start.
3. Focus on topics—not keywords
Write about topics like a person and stop worrying about writing for keywords in search.
4. Focus on your audience
“If you’re focused on your audience, their needs and building compelling content to support those things, then most small nuances of SEO don’t make that big of a difference to you.” – Mike King