Five Reasons You Need a Responsive Website

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Responsive Sites Adapt to the Viewing Screen Size

By Craig de Fasselle

Responsive website design is the practice of creating a single site that adapts automatically to the screen size of the viewing device. So whether your site is viewed on a 30″ wide computer monitor or an iPhone, it will remain easy-to-use and deliver your marketing message, while looking great.

Here are five reasons why you need to make your website responsive:

1. Google (and SEO in general)

On their developers site, they state “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

If you want your site ranked effectively in Google’s search returns, do you want to risk ignoring this advice?

Further, in 2013, Google started automatically serving AdWords campaigns to tablets. So if someone clicks on your AdWords link, they are expecting a site that will adapt to a smaller screen size.

2. Ignoring Mobile Users Will Cost You

Every recent survey of web usage shows an explosion of web traffic from mobile devices. According to one, 24% of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the first quarter in 2012.

A Nielsen survey found that 46% of respondents said they relied exclusively on their smartphones or tablets for online research and purchases, and 50% reported relying on their handheld devices to start online research.

3. Get a Leg Up on Your Competition

The majority of websites have yet to take advantage of responsive design. With the rapid proliferation of smartphones and tablets, web visits from handheld devices continue to increase. If you can deliver a better website experience regardless of the visitor’s device, you’re more likely to convert that visitor to a customer.

4. Be Device Agnostic

Do you know the size of your cell phone screen, or the size of your tablet? What about the sizes of your customers’ phones or tablets? Of course not. Screen sizes seem to change with every new device, and trying to develop for each is costly and a never-ending challenge. A responsive site adapts to the device regardless of screen size.

5. Responsive Design Saves Time and Money (or one size fits all)

As responsive sites adapt to the viewing screen size, there’s no need to develop or maintain multiple versions of the same site. There’s also the hidden cost in losing potential customers who find your site on a mobile device, but abandon it when they can’t access desired information.

Contact Blitz Media Design for more information on responsive website design.

Written by Craig de Fasselle

October 7th, 2013 at 5:00 pm

Posted in Web Tips

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