without comments Estimated reading time: 2 minutes
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.
It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.
There are some products that people do want to see and talk about–iPhones, video games, and other gadgets will have an easier time attracting a following.
But what about the rest of us with a “boring” product or service? A few tweets or posts on your offerings isn’t likely to gain much following. It’s going to take creativity and continuing effort to develop a following. To succeed with social network marketing, you’ll need to do the following:
1. Make a commitment of time and effort. You need to attract others with common interests, and engage your followers with daily posts or dialog. If you don’t have the time or ability to do this,
2. You can’t force advertising messages on others–any attempt to do so will fail miserably. It’s a SOCIAL network–think in terms of emotion and branding.
3. If you have a “fun” product or service, this will be easier. Odds are people want to talk about it, sharing tips, their successes, or talking about rumored or new products.
4. If you have a “boring” product or service, you’ll need to be creative. Some have succeeded by getting their audience to talk about their experiences. Others have used humor or videos that evoke a “did you see that” response. If your target market has a specific interest, concentrate on their interest rather than your product. You might also engage them in some sort of contest–Doritos did this a few years ago, inviting customers to submit ads for the Superbowl.
Regardless of how you do it, keep in mind it’s all about connecting with people. If you successfully engage their interest, they’ll spread the word about your product or service.