Mistake 1: Designing the Site for the Owner

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angy boss clip art
Yes, you're the boss, but not the designer

It’s your site, and it should look the way you want it to, right? Wrong. The site should be designed for the web visitor/customer; not the boss.

Yes, you should be happy with the design, but the site isn’t supposed to sell you—it’s supposed to sell your target market. You’re already convinced of the merits of your products or services, but your market needs to be convinced.

Too often, owners tend to focus on graphics or the “gee whiz” features that may make them happy, but do nothing to help their site.

The owner needs to explain in a few simple sentences why the product/service is better than the competition, and provide supporting information.

Let the designer take that content to create a successful site that will make your target market happy. It’s the designer who has the expertise and experience to deliver your message in a way to make your target market happy.

And if your market is happy, the site owner should be happy as well.

Written by Craig de Fasselle

July 7th, 2010 at 4:46 pm

Posted in Web Tips

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