How to Motivate People to Support Your Nonprofit

without comments Estimated reading time: 5 minutes

Lego Batman is awesome

And Why Understanding Batman Will Help Your Cause…

When you write your non-profit’s mission statement, do you feel something missing?

Do you struggle to find the right words to convey your passion, your beliefs, and how worthy your cause is?

You know people understand what you’re doing, but you wish you could motivate more to help you in your mission.

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Written by Scott de Fasselle

July 27th, 2017 at 10:47 am

Posted in Marketing,Nonprofit

Four Questions to Save on Creative Agency Hourly Rates

without comments Estimated reading time: 4 minutes

designer making notes in a notebook

When you’re looking to hire a marketing, web, or design agency, it’s natural to wonder what your costs are going to be. Which means you want to know what the agency’s hourly rate is, right?

So, what is your hourly rate?

This seems like a simple question that should have a simple answer of X dollars per hour. But it’s not, and here’s why.

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Written by Scott de Fasselle

June 28th, 2017 at 2:56 pm

Posted in Uncategorized

“How To Network on Instagram Direct Message” [Gary Vaynerchuk]

without comments Estimated reading time: 1 minute

Why you should read Gary V’s insight on Instagram:

At the moment, you have a fantastic opportunity to access anyone on Instagram by sending a direct message. Gary shows you the basics of how to do it and more importantly the approach to get results.

This is an especially great marketing tactic if:

  • you’re a small businesses that don’t have money to invest in paid advertising on social media
  • you’re a small businesses and you’re ready to invest time
  • you have a product and want to gain more exposure with the help of an influencer
  • you’ve opened a new local shop

Written by Scott de Fasselle

June 23rd, 2017 at 10:11 am

Posted in Social Media

How to Get an Interview for a Graphic Design Internship

without comments Estimated reading time: 4 minutes

woman looking at many colors on a wall

Dear college design student looking for an internship,

Are you wondering how to write an email to get a design internship?

What should you include in your email?

How do you get an interview for an internship?

What if the company doesn’t have any internships?

Here’s how to prove to a design, web, and marketing agency that they need to interview you for an internship.

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Written by Scott de Fasselle

June 20th, 2017 at 12:08 pm

Posted in Design

3 Secrets to High-Quality Leads from Thomasnet

without comments Estimated reading time: 3 minutes

We’ve worked with Thomas for a long time… (Photo by Dan Paluska: https://www.flickr.com/photos/sixmilliondollardan/3535595281)

Thomasnet can be a powerful lead generation tool IF used properly. In our experience, many clients fail to get their share of high-quality leads from Thomasnet. Do you find yourself asking:

  • The cost is HOW MUCH?
  • Is it paying for itself?
  • Are we closing many sales from Thomasnet leads?

Have you renewed out of fear that canceling will mean no leads at all. Here are 3 tips on how to get more qualified leads AND sales from Thomasnet.

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Written by Craig de Fasselle

May 18th, 2017 at 10:19 am

Posted in Manufacturing

Together is Better by Simon Sinek

without comments Estimated reading time: 1 minute

Together is Better book by Simon Sinek
If you need inspiration and have twenty minutes to read, this is well worth it.

Don’t let the fact that this book is simple deceive you.

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Written by Scott de Fasselle

May 10th, 2017 at 2:10 pm

10 Proven Secrets to Attract More Website Sales

without comments Estimated reading time: 4 minutes

10 Proven Secrets to Attract More Website Sales photo

It doesn’t matter how much traffic comes to your website if it doesn’t translate into more sales. Here are 10 proven secrets to attracting more sales.

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Written by Craig de Fasselle

April 17th, 2017 at 7:00 am

Posted in Web Content,Web Tips

Integrating Effective Marketing with ERP Software

without comments Estimated reading time: 4 minutes

road sign near mountains

Enterprise Resource Planning (ERP) software has great appeal to manufacturers, but as with any tool, you should be careful and selective of how you use it. This is especially important when deciding how (and even IF) marketing information and efforts will interact with the ERP.

But first…

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Written by Scott de Fasselle

October 12th, 2016 at 3:26 pm

Posted in Manufacturing

Proven Ways to Attract Amazing Employees

with one comment Estimated reading time: 3 minutes

Example Facebook ad for manufacturing employees

“We can’t find the employees we need.”

We hear this message over and over from manufacturers and industrial firms. I handled the same challenge before selling my manufacturing company in 2002. What’s the answer… marketing!

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Written by Craig de Fasselle

October 7th, 2016 at 3:53 pm

The Origin of Murphy’s Law

without comments Estimated reading time: 2 minutes

Murphy's Law origin - Edwards Air Force base rocket sled from Library of Congress

I’ve seen numerous stories of the origin of Murphy’s Law, but believe the following to be the most accurate, My source was an old magazine article where the author interviewed Edward A. Murphy. It includes photos of Murphy during the interview, lending to its credibility. Of course, if there are errors in how others or I have recounted this event, they reaffirm Murphy’s Law!

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Written by Craig de Fasselle

April 6th, 2016 at 5:43 pm

Posted in Stories