3 Secrets to High-Quality Leads from Thomasnet

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We’ve worked with Thomas for a long time… (Photo by Dan Paluska: https://www.flickr.com/photos/sixmilliondollardan/3535595281)

Thomasnet can be a powerful lead generation tool IF used properly. In our experience, many clients fail to get their share of high-quality leads from Thomasnet. Do you find yourself asking:

  • The cost is HOW MUCH?
  • Is it paying for itself?
  • Are we closing many sales from Thomasnet leads?

Have you renewed out of fear that canceling will mean no leads at all. Here are 3 tips on how to get more qualified leads AND sales from Thomasnet.

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Written by Craig de Fasselle

May 18th, 2017 at 10:19 am

Posted in Manufacturing

Together is Better by Simon Sinek

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Together is Better book by Simon Sinek
If you need inspiration and have twenty minutes to read, this is well worth it.

Don’t let the fact that this book is simple deceive you.

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Written by Scott de Fasselle

May 10th, 2017 at 2:10 pm

Posted in Uncategorized

10 Proven Secrets to Attract More Website Sales

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10 Proven Secrets to Attract More Website Sales photo

It doesn’t matter how much traffic comes to your website if it doesn’t translate into more sales. Here are 10 proven secrets to attracting more sales.

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Written by Craig de Fasselle

April 17th, 2017 at 7:00 am

Posted in Web Content,Web Tips

Integrating Effective Marketing with ERP Software

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road sign near mountains

Enterprise Resource Planning (ERP) software has great appeal to manufacturers, but as with any tool, you should be careful and selective of how you use it. This is especially important when deciding how (and even IF) marketing information and efforts will interact with the ERP.

But first…

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Written by Scott de Fasselle

October 12th, 2016 at 3:26 pm

Posted in Uncategorized

Proven Ways to Attract Amazing Employees

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Example Facebook ad for manufacturing employees

“We can’t find the employees we need.”

We hear this message over and over from manufacturers and industrial firms. I handled the same challenge before selling my manufacturing company in 2002. What’s the answer… marketing!

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Written by Craig de Fasselle

October 7th, 2016 at 3:53 pm

The Origin of Murphy’s Law

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Murphy's Law origin - Edwards Air Force base rocket sled from Library of Congress

I’ve seen numerous stories of the origin of Murphy’s Law, but believe the following to be the most accurate, My source was an old magazine article where the author interviewed Edward A. Murphy. It includes photos of Murphy during the interview, lending to its credibility. Of course, if there are errors in how others or I have recounted this event, they reaffirm Murphy’s Law!

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Written by Craig de Fasselle

April 6th, 2016 at 5:43 pm

Posted in Stories

You Do Not Need a Website

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do-not-want-website

What?! We know, you’re reading the headline again and wondering, “Did they make a typo? Did someone hack the blog?” Surely, we don’t mean that your business does not need a website—because we are in the web marketing business, after all.

But we’re serious. You do not need a website.

(Take a deep breath.)

What you do need is an effective online business. Believe us, there’s a difference. Read the rest of this entry »

Written by Craig de Fasselle

March 30th, 2016 at 9:40 am

Attract Skilled Manufacturing Employees with Marketing

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attract skilled manufacturing employees with marketing

“We can’t find the employees we need.”

We’ve updated this post… Read Here!

Written by Craig de Fasselle

October 22nd, 2015 at 11:53 am

My Journey from Shop Floor to Marketing/Design

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Scott de Fasselle
Scott de Fasselle

You learn business lessons early on when you grow up in a family operation, and when you have an opportunity to work for an entrepreneur. You get the sort of education that college courses, seminars and books don’t teach—the hard knocks stuff, the hands-on work that ultimately creates a foundation for your career. Experiences in two completely different work lives—at Dad’s manufacturing company and a marketing communications firm—shaped who I am today as a business owner and designer.

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Written by Scott de Fasselle

September 9th, 2015 at 4:32 pm

Posted in About Us

A Journey from Manufacturing to Website Design & Marketing

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Dr. Flow* was part of my first manufacturing website and interactive presentation. He was based on one of our best sales reps.
Dr. Flow* was part of my first manufacturing website and interactive presentation. He was based on one of our best sales reps.

Like most web designers, I used to be an engineer and own a manufacturing company. Okay, it wasn’t a traditional path, but it has proven helpful, particularly for our industrial clients.

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Written by Craig de Fasselle

June 15th, 2015 at 8:26 pm

Posted in About Us