Why You Need Web Usability Testing:


What makes a website "usable?"

The simple answer – borrowing from Steve Krug's book of the same title – is Don't Make Me Think! That means your website must:

It's difficult for site owners to view their website as a visitor will. Site owners are already convinced their product, service or charity is great, and wrongly assume that the visitor has the same level of interest. What is obvious to you as an expert in your organization is not likely to be obvious to the average visitor. True, visitors presumably have some interest if they come to your site, but many are impatient, and you only have 10-30 seconds to convince them to explore your site. And if the site is not easy to explore, visitors will click the back button and head to your competitor's site.


How we test a website

The testing varies according to the client's budget, and the time frame. Testing should begin while you're working on the site, but we can test existing web sites and recommend effective changes. Website usability testing includes:

Clients are provided with a detailed report on the tests; in some cases, we may even provide the client with a video of a user's site experiences and comments.