Search Engine Marketing (SEM)

SEM includes a range of techniques, including Search Engine Optimization (SEO), site promotion, pay-per-click, link campaigns, and other web marketing programs. SEM requires a balanced approach, and the goal is to produce real, qualified traffic for your site.

Search Engine Optimization (SEO) for Web Sites

Search engines remain one of the most cost-effective means of locating a website, particularly for a small business. Web developers and marketers know that simply registering your web site in search engines will not guarantee a good results. In fact, many popular web design approaches will hurt your search engine ranking. It is vital that the site design includes factors to assure good search engine placement. Blitz Media Design specializes in this area, and can help you get good results by:

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First: Designing a site to be Search Engine Friendly

There are specific steps required to design a website that will be effectively indexed by search engines. Good web content is the most important factor. While keyword research to identify the most effective search phrases is essential, simply adding keywords to hidden META tags is not sufficient. In fact, most searches largely ignore hidden keyword tags. A web page must be carefully constructed to be effective with search engines. Blitz Media Design avoids designing sites with frames or all Flash content as these generally prevent achieving a high rank in searches.

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Second: A Strategic Approach to Search Engine Submission

Simply submitting your URL to a search engine will not assure good placement or even inclusion in their search. Each search engine and web directory uses its own, unique algorithms to rank your site and determine how it will be displayed when it matches a visitor's search phrase. Not only are these algorithms different for each search, but they are changed often. Blitz Media Design tracks these changes, and is experienced in getting you placed effectively in the major search engines. Again, offering good, compelling content on your site is the best remedy for these changes.

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Third: Ethical Search Engine Promotion

Blitz Media Design offers an ethical, proven approach based on good content that will get your site effectively indexed by searches and generate significant traffic that should increase your business.

Blitz Media Design does not guarantee a specific position in search – no reputable party should. Those "Send us $99 and we'll guarantee a Top Ten position" offers are worthless, as they either:

• Use questionable tactics such as masked text or special redirect scripts that can get you banned from search engines.
• Get you a top position in a search that few use, or get you a top ten spot for a week and then suddenly you drop out of sight.
• Base it on a search phrase such as your company name (if someone knows your company, search engine position is not important) or some other worthless criteria. For example, if you enter "Blitz Media Design" at Google, you'll see we're No. 1, but it is unlikely many people will use that search phrase.

Blitz Media Design will work cooperatively to help you determine which elements should be part of your overall search engine marketing strategy.

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Fourth: Monitoring Results and Adjustments

Even with a well-designed web site, submitting to a search engine or directory is not the end of the job. At minimum, Blitz Media Design will spend the next three months monitoring of your site's position, the search terms used to find your site, and adjustments made as needed. After that initial period, ongoing monitoring services may not be required. However, your site's position should be checked from time to time to make sure you are not losing ground. Blitz Media Design will work cooperatively with you to achieve effective results that meet your budget requirements.

For complete details of our SEM program, please fill out our online form.

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