Search Engine Marketing Specialists:
Search Engine Marketing | SEO-Friendly Design | Submitting to Searches | Ethical SEO
Search Engine Marketing (SEM)
SEM includes a range of techniques, including Organic Search Engine Optimization (SEO), site promotion, pay-per-click, link campaigns, and other web marketing programs. SEM requires a balanced approach, and the goal is to produce real, qualified traffic for your site.
Search Engine Optimization (SEO) for Web Sites
Search engines remain one of the most cost-effective means of locating a website, particularly for a small business. Web developers and marketers know that simply registering your web site in search engines will not guarantee a good results. In fact, many popular web design approaches will hurt your search engine ranking. It is vital that the site design includes factors to assure good search engine placement. Blitz Media Design specializes in organic search engine optimization, and can help you get good results.
Designing a site to be search engine-friendly
There are specific steps required to design a website that will be effectively indexed by search engines. Good web content is the most important factor. And while it does not apply directly to search rank, we make your site user-friendly.
While keyword research to identify the most effective search phrases is essential, simply adding keywords to hidden META tags is not sufficient. In fact, most searches largely ignore hidden keyword tags.
A web page must be carefully constructed to be effective with search engines, and sites that frequently add current, relevant content will rank higher. Blitz Media Design avoids designing sites with frames or all Flash content as they can be detrimental to achieving a high rank in searches
Submitting Your Site to Search Engines
Avoid companies that promise to submit your site to hundreds of search engines each month – it is unnecessary, and a waste of money. Blitz Media Design specializes in getting your site found.
Simply submitting your URL to a search engine will not assure good placement or even inclusion in their search. Each search engine and web directory uses its own, unique algorithms to rank your site and determine how it will be displayed when it matches a visitor's search phrase. Not only are these algorithms different for each search, but they are changed often. Blitz Media Design tracks these changes, and is experienced in getting you placed effectively in the major search engines. Again, offering good, compelling content on your site is the best approach to obtaining and maintaining a good search rank.
Ethical SEO Practices
Blitz Media Design offers an ethical, proven approach based on good content that will get your site effectively indexed by searches and generate significant traffic that should increase your business.
Blitz Media Design does not guarantee a specific position in search – no reputable party should. Those "Send us $99 and we'll guarantee a Top Ten position" offers are worthless, as they either:
- Use questionable tactics such as masked text or special redirect scripts that can get you banned from search engines.
- Get you a top position in a search that few use, or get you a top ten spot for a week and then suddenly you drop out of sight.
- Base it on a search phrase such as your company name (if someone knows your company, search engine position is not important) or some other worthless criteria. For example, if you enter "Blitz Media Design" at Google, you'll see we're No. 1, but it is unlikely many people will use that search phrase.
Blitz Media Design will work cooperatively to help you determine which elements should be part of your overall search engine marketing strategy.
