Archive for the ‘PR’ Category
LeBron James’ Decision: The dangers of out-of-control marketing and ego-centric PR
Last night was the single cruelest thing an athlete has done to a city. It was cold. It was calculated. And it was done for maximum media exposure.
Obviously marketing and public relations are meant to generate interest and get everyone talking. However, a careful plan to manage all that attention is crucial, otherwise things can easily turn against you.
